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Jeremy Berman thinks about innovation in Facebook

“We took the better part of a year just to unpack what was happening in social, why this shift to giving through social was happening, and really tried to identify the major pains that all nonprofits were experiencing while using these giving tools at scale.”

- Jeremy Berman, Founder of GoodUnited

The future of Facebook Fundraisers

In this episode of our podcast, Groupthinkers, we sit down with Jeremy Berman, Founder of GoodUnited. Jeremy shares the impact Facebook Fundraisers have had on nonprofits and how organizations can strategically use the channel to build relationships and repeat donors.  

What to think about:

  • How to better manage Facebook Fundraisers
  • Building meaningful relationships with donors through Facebook
  • Using Facebook Messenger for list generation



Want more?

Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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