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Michelle Hurtado thinks about Google Grants and optimized web

“Nowadays, with online ads being more helpful to users around the world, people are expecting an answer to their question right away…I wish we had more of an ability to help and more partners out there who could help with website development, sending people from your ads to a page that answers their question and is deeper in the funnel for them, leading to a specific action.”

- Michelle Hurtado, Head of Google’s Ad Grants program


Getting the most out of Google Ad Grants

In this episode of our Groupthinkers podcast, we sit down with Michelle Hurtado, the head of Google’s Ad Grants program. Michelle shares the background of how the program was formed and the strategies and tactics nonprofits need to know to optimize their web experience for online advertising success.

What to think about:

  • Making your website a priority
  • Defining your success metrics
  • The importance of quality scores
  • How to optimize your Ad Grant for success


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Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

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RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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