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RKD Insights: Welcome to the future of data-driven fundraising and marketing

Have you heard the news? We just announced the formation of RKD Insights! Welcome to the club!

Before we get into the details, take a moment to scroll through the new website here.

Stemming from the growing importance of data and analytics, RKD Insights will empower nonprofit organizations to confidently execute and measure strategies that grow strong, sustainable fundraising programs.

“The future of fundraising is shifting before our eyes, and nonprofits deserve a partner who can keep up,” said Cathy Folkes, Chief Data Officer. “RKD Insights is able to guide organizations through this change, pairing our deep knowledge of the fundraising world with analytical insights to target, acquire and retain donors at all levels.”

RKD Insights will better serve clients with advanced analytics, business in­­­telligence, reporting and donor management solutions to provide nonprofits with one source of truth.

“Data is the biggest asset nonprofit fundraisers have in their back pockets,” said Thalamus “T” Hill, Senior Vice President of Advanced Analytics. “We’re bringing everything together to map out the future for our partners so that they see sustainable growth for years to come.”

Our omnichannel approach gives nonprofits access to:

  • Data-driven decisions for entire programs
  • Reporting and insights for strategic omnichannel fundraising
  • Strategies and modeling for efficient, donor-centric marketing
  • A dedicated partner who can lift programs to new heights

“This is a major step forward in the path to a data-driven fundraising world,” said Dennis Moore, President. “Our team, in partnership with some of the best platforms around, has been able to create a single solution that identifies donors’ needs, gives strategic insights and builds strong relationships that lead to growth.”

Combining more than four decades of nonprofit fundraising expertise and next-generation data and analytics, RKD Insights serves clients as a powerful, omnichannel marketing partner.

LISTEN TO LEARN MORE

Cathy Folkes, Chief Data Officer for RKD Insights, sits down with Groupthinkers host Justin McCord to discuss data and risk management. On the heels of increasing ransomware attacks, nonprofits must take steps to better secure and steward the data that donors entrust to them. Cathy shares specific steps on better data management and data strategy.

Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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