Jarred Schremmer

Omnichannel is not audience-first

I’ve had lots of conversations about audience-first fundraising and marketing across the nonprofit sector. And I’ve noticed there’s some confusion aroun[...]

Strategy Donor Lifecycle Multichannel Data & Analytics

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Food Banks

Food bank donors are changing, and these charts prove it

By RKD Group

How much do you know about food bank donors? Well, depending on when you last checked, you might be surprised at some of the demographic changes in the makeup of this group.

The COVID-19 pandemic, of course, played a huge role in reshaping donor files at food banks across the U.S. Many food banks doubled their total number of donors from 2019 to 2020. And these donor files have gotten younger as Gen Xers and Millennials increased their giving to food banks.

Now, as food banks look to the future of fundraising, it’s important to understand exactly who these donors are. Our RKD data experts analyzed more than 1 million donors at 72 food banks to understand demographic trends such as age, household size, income, education level, gender and marital status.

In the dashboard below, you can see what these donors look like today. If you’d like to dive a little deeper, we’ve compiled additional charts that compare food bank donors from 2020-21 to those from 2013-14, as well as a breakdown by food bank size.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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