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Rescue mission donors are changing, and these charts prove it


How much do you know about rescue mission donors? Well, depending on when you last checked, you might be surprised at some of the demographic changes in the makeup of this group. 

The COVID-19 pandemic, of course, has played its part in reshaping donor files at rescue missions in the last two years. But attitudes toward religion in the U.S. have been changing over the last two decades, resulting in a decline in giving to faith-based organizations. 

Now, as life-transformation ministries evolve to meet today’s donors where they are, it’s important to understand exactly who these donors are. Our RKD data experts analyzed more than 250,000 donors at eight rescue missions to understand demographic trends such as age, household size, income, education level, gender and marital status.   

In the dashboard below, you can see what these donors look like today. If you’d like to dive a little deeper, we’ve compiled additional charts that compare rescue mission donors from 2020-21 to those from 2013-14. 



RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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