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Cathy Folkes

Cathy Folkes

Cathy Folkes has worked in big data long before she (or anyone else) knew it was big data. She has developed databases, processes, CRMs, and analytic and reporting environments for many organizations. Cathy has worked with AARP, the American Cancer Society, The Salvation Army, Dell, Disney, Habitat for Humanity and Nike. As Chief Data Officer, Cathy leads the RKD Insights team, empowering nonprofits with the ability to confidently and efficiently execute data-driven fundraising strategies. She will work alongside your team to connect data to enrich marketing segmentation, analysis and insights.

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How nonprofits can use business intelligence to empower decision making

When people think about data, their minds often go to spreadsheets full of ...

By |   Data & Analytics
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A powerful relationship: How the CTO and CDO can work together for fundraising

Opposites attract, or so the saying goes.

By |   Nonprofit Industry Data & Analytics
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6 data points your nonprofit organization is tracking wrong

What’s the price of incorrect data? The loss of fundraising dollars and don...

By |   Data & Analytics
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The 9 building blocks for nonprofit data success

As thought leader and author Tom Davenport once said, “Every company has da...

By |   Data & Analytics
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Blackbaud ransomware attack: How nonprofits should respond

We are living in a time when data privacy is a top concern for individuals....

By |   Data Privacy Nonprofit Industry
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Want your fundraising to flourish? Invest in your data strategy.

Deep down, we all know data is the most important asset a nonprofit organiz...

By |   Data Privacy Data & Analytics

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