Cathy Folkes has worked in big data long before she (or anyone else) knew it was big data. She has developed databases, processes, CRMs, and analytic and reporting environments for many organizations. Cathy has worked with AARP, the American Cancer Society, The Salvation Army, Dell, Disney, Habitat for Humanity and Nike. As Chief Data Officer, Cathy leads the RKD Insights team, empowering nonprofits with the ability to confidently and efficiently execute data-driven fundraising strategies. She will work alongside your team to connect data to enrich marketing segmentation, analysis and insights.