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Hayley Smith

Hayley Smith

With over a decade of experience in digital fundraising and marketing, Hayley is an expert at crafting strategies across channels to build relationships with donors and help organizations increase their reach. She has been with RKD since 2019 and helps guide the overall digital strategy for her clients.

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Email hygiene checklist: 4 tips for animal welfare organizations

In our 2023 Q3 benchmarks, we shared that animal welfare organizations must...

By |   Email Animal Welfare
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3 animal welfare organizations utilizing a strong digital foundation

With a rise in digital fundraising and younger generations favoring online ...

By |   Digital Fundraising Animal Welfare
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A strong digital foundation is a must for animal welfare organizations

The future is digital.

By |   Digital Fundraising Animal Welfare
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Peer-to-peer texting: A new way to reach donors

We’ve all gotten one of those annoying political texts that urge you to vot...

By |   Digital Fundraising Donor Retention
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20 do’s and don’ts for disaster preparedness

Disasters: they always seem to strike at the worst times—like when you’re o...

By |   Digital Fundraising Disaster

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