--- title: RKD GroupThinkers Blog | Animal Care description: "Animal Care | Stay updated with the latest trends and insights in nonprofit fundraising with the RKD Group: Thinkers blog." --- [![](https://blog.rkdgroup.com/hs-fs/hubfs/210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png?width=157&name=210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png)](https://blog.rkdgroup.com) - [Solutions](https://rkdgroup.com/services/) - [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/) - [Monthly Giving](https://rkdgroup.com/services/monthly-giving/) - [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/) - [Personalization](https://rkdgroup.com/services/personalization/) - [Connectors](https://rkdgroup.com/services/connectors/) - [Machine Learning](https://rkdgroup.com/services/machine-learning/) - [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Causes](https://rkdgroup.com/causes/) - [Animal Care](https://rkdgroup.com/causes/animal-care/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/) - [Humanitarian](https://rkdgroup.com/causes/humanitarian/) - [Missions](https://rkdgroup.com/causes/missions/) - [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://rkdgroup.com/results?cat=acquisition) - [Digital](https://rkdgroup.com/results?cat=digital) - [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs) - [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics) - [Direct Mail](https://rkdgroup.com/results?cat=direct-mail) - [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy) - [Data Management](https://rkdgroup.com/results?cat=data-management) - [Media](https://rkdgroup.com/results?cat=media) - [Website Development](https://rkdgroup.com/results?cat=website-development) - [Resources](https://rkdgroup.com/insights/) - [Blog](https://blog.rkdgroup.com/) - [Benchmarks](https://info.rkdgroup.com/benchmarks) - [Webinars](https://info.rkdgroup.com/webinars) - [Ebooks + Research](https://info.rkdgroup.com/ebooks-research) - [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Field Guides](https://info.rkdgroup.com/field-guides) - [About Us](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Let's Chat](https://rkdgroup.com/lets-chat/) #### Subscribe to our blog ### Subscribe to Email Updates # Blogs on Animal Care ## Featured Post   [Lori Collins](https://blog.rkdgroup.com/author/lori-collins) ## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\] [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)   [Lori Collins](https://blog.rkdgroup.com/author/lori-collins) ## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\] [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) ## Recent Posts [Read More](https://blog.rkdgroup.com/the-nonprofit-savior-complex-how-good-intentions-can-erode-trust-gina-lattuca-spca-serving-erie-county) OR SHARE THIS ARTICLE: ## [The nonprofit savior complex: How good intentions can erode trust | Gina Lattuca, SPCA Serving Erie County](https://blog.rkdgroup.com/the-nonprofit-savior-complex-how-good-intentions-can-erode-trust-gina-lattuca-spca-serving-erie-county) In this episode of the RKD Group: Chat podcast, we sit down with Gina Lattu... By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Podcast](https://blog.rkdgroup.com/topic/podcast) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/rossis-roundup-dafs-booming-gen-z-giving-donors-need-connection) OR SHARE THIS ARTICLE: ## [Rossi's Roundup: DAFs are booming, Gen Z is giving and donors still need connection](https://blog.rkdgroup.com/rossis-roundup-dafs-booming-gen-z-giving-donors-need-connection) Welcome to the Dog Days of Summer. For those of us in Texas, we've official... By [Lisa Rossi](https://blog.rkdgroup.com/author/lisa-rossi) |   [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/how-direct-mail-and-digital-grow-monthly-donors-in-animal-care) OR SHARE THIS ARTICLE: ## [From rescue to routine: How direct mail and digital grow monthly donors in animal care](https://blog.rkdgroup.com/how-direct-mail-and-digital-grow-monthly-donors-in-animal-care) Maegan Hoffmann, Director of Digital Strategy, also contributed to this blo... By [Kat Noviello](https://blog.rkdgroup.com/author/kat-noviello) |   [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/rossis-roundup-benchmarks-behavior-and-the-reality-behind-revenue) OR SHARE THIS ARTICLE: ## [Rossi's Roundup: Benchmarks, behavior and the reality behind revenue](https://blog.rkdgroup.com/rossis-roundup-benchmarks-behavior-and-the-reality-behind-revenue) What a great month of new and surprising reports! The second quarter is a m... By [Lisa Rossi](https://blog.rkdgroup.com/author/lisa-rossi) |   [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/digital-fundraising-for-animal-care) OR SHARE THIS ARTICLE: ## [A digital fundraising tune-up for animal care marketers](https://blog.rkdgroup.com/digital-fundraising-for-animal-care) Animal welfare organizations don’t struggle with heart. They struggle with ... By [Maegan Hoffman](https://blog.rkdgroup.com/author/maegan-hoffman) |   [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/rkd-group-chat-sarah-trudeau-wisconsin-humane-society) OR SHARE THIS ARTICLE: ## [Feeling wheels and growth mindset: Lessons from 17 years at Wisconsin Humane Society | RKD Group: Chat](https://blog.rkdgroup.com/rkd-group-chat-sarah-trudeau-wisconsin-humane-society) We’re excited to relaunch our podcast, RKD Group: Chat, now hosted by Nipa ... By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Podcast](https://blog.rkdgroup.com/topic/podcast) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/matching-gifts-animal-care-fundraising) OR SHARE THIS ARTICLE: ## [Matching gifts: How animal care organizations can raise more](https://blog.rkdgroup.com/matching-gifts-animal-care-fundraising) In the world of nonprofit fundraising, every dollar counts. But what if the... By [Adam Weinger](https://blog.rkdgroup.com/author/adam-weinger) |   [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/donor-retention-done-right-3-animal-care-wins-you-can-borrow-today) OR SHARE THIS ARTICLE: ## [Donor retention done right: 3 Animal Care wins you can borrow today](https://blog.rkdgroup.com/donor-retention-done-right-3-animal-care-wins-you-can-borrow-today) In the world of Animal Care fundraising, donor retention isn’t just a nice-... By [Lisa Rossi](https://blog.rkdgroup.com/author/lisa-rossi) |   [Donor Retention](https://blog.rkdgroup.com/topic/donor-retention) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/sustainer-impact-on-retention-rates) OR SHARE THIS ARTICLE: ## [Sustainer impact on retention rates](https://blog.rkdgroup.com/sustainer-impact-on-retention-rates) Let’s once again dive into the depths of the RKD Animal Care Benchmark, and... By [Carl Brenner](https://blog.rkdgroup.com/author/carl-brenner) |   [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Read More](https://blog.rkdgroup.com/q1-2025-animal-care-benchmark) OR SHARE THIS ARTICLE: ## [Q1 2025 Animal Care Benchmark: Growth, gaps and what comes next](https://blog.rkdgroup.com/q1-2025-animal-care-benchmark) A lot has happened in Q1 2025, and in the midst of all the news, the 80 Ani... By [Carl Brenner](https://blog.rkdgroup.com/author/carl-brenner) |   [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Next](https://blog.rkdgroup.com/tag/animal-care/page/2) #### Leave a comment: ### Search GroupThinkers ![](https://cdn2.hubspot.net/hubfs/459002/Assets%20Apr/magnifying-glass.png) [![2026 Compass - Blog Rail - 1080x1080](https://blog.rkdgroup.com/hs-fs/hubfs/2026%20Compass%20-%20Blog%20Rail%20-%201080x1080.png?width=1080&name=2026%20Compass%20-%20Blog%20Rail%20-%201080x1080.png "2026 Compass - Blog Rail - 1080x1080")](https://info.rkdgroup.com/access-the-2026-nonprofit-marketers-compass-report) [![Solid Gold - Blog Rail 2](https://blog.rkdgroup.com/hs-fs/hubfs/Solid%20Gold%20-%20Blog%20Rail%202.png?width=400&height=400&name=Solid%20Gold%20-%20Blog%20Rail%202.png "Solid Gold - Blog Rail 2")](https://info.rkdgroup.com/donor-trust-access) - Latest Posts - Popular Posts [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) [ Fundraising](https://blog.rkdgroup.com/topic/fundraising) [ Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [ Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [What happens when a 'long shot' becomes the leader? | Susan Blouch, Lebanon Rescue Mission](https://blog.rkdgroup.com/what-happens-when-a-long-shot-becomes-the-leader-susan-blouch-lebanon-rescue-mission) [ Podcast](https://blog.rkdgroup.com/topic/podcast) [ Missions](https://blog.rkdgroup.com/topic/missions) [Rossi's Roundup: The fundraising landscape is shifting. 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