---
title: RKD GroupThinkers Blog | Hayley Simpson
description: With over a decade of experience in digital fundraising and marketing, Hayley is an expert at crafting strategies across channels to build relationships with donors and help organizations increase their reach. She has been with RKD since 2019 and helps guide the overall digital strategy for her clients.
---
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## Hayley Simpson
With over a decade of experience in digital fundraising and marketing, Hayley is an expert at crafting strategies across channels to build relationships with donors and help organizations increase their reach. She has been with RKD since 2019 and helps guide the overall digital strategy for her clients.
## Featured Post
[Dawn Opel](https://blog.rkdgroup.com/author/dawn-opel)
## [Your food bank needs two fundraising plans](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans)
Ask a food bank fundraiser to describe their plan, and you'll usually hear about the annual calendar. Appeals, the year-end campaign, Hunger Action Mont\[...\]
[Food Banks](https://blog.rkdgroup.com/topic/food-banks)
[Read More](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans)
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
## Recent Posts
### Posts by Hayley Simpson
[Read More](https://blog.rkdgroup.com/digital-fundraising-strategy) OR SHARE THIS ARTICLE:
## [Digital fundraising strategy: A practical framework for modern nonprofits](https://blog.rkdgroup.com/digital-fundraising-strategy)
A digital fundraising strategy is the intentional way a nonprofit uses digi...
By [Hayley Simpson](https://blog.rkdgroup.com/author/hayley-simpson) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Audience-First](https://blog.rkdgroup.com/topic/audience-first)
[Read More](https://blog.rkdgroup.com/the-ai-shift-how-email-and-text-are-changing-and-what-it-means-for-nonprofits) OR SHARE THIS ARTICLE:
## [The AI shift: How email and text are changing and what it means for nonprofits](https://blog.rkdgroup.com/the-ai-shift-how-email-and-text-are-changing-and-what-it-means-for-nonprofits)
Artificial intelligence is rapidly transforming how we communicate.
By [Hayley Simpson](https://blog.rkdgroup.com/author/hayley-simpson) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Email](https://blog.rkdgroup.com/topic/email)
[Read More](https://blog.rkdgroup.com/17-digital-wins-your-nonprofit-can-implement-today) OR SHARE THIS ARTICLE:
## [17 digital wins your nonprofit can implement today](https://blog.rkdgroup.com/17-digital-wins-your-nonprofit-can-implement-today)
In the fast-paced digital landscape, achieving quick wins can significantly...
By [Hayley Simpson](https://blog.rkdgroup.com/author/hayley-simpson) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Read More](https://blog.rkdgroup.com/email-hygiene-check-list-4-tips-for-animal-welfare-organizations) OR SHARE THIS ARTICLE:
## [Email hygiene checklist: 4 tips for animal welfare organizations](https://blog.rkdgroup.com/email-hygiene-check-list-4-tips-for-animal-welfare-organizations)
In our 2023 Q3 benchmarks, we shared that animal welfare organizations must...
By [Hayley Simpson](https://blog.rkdgroup.com/author/hayley-simpson) | [Email](https://blog.rkdgroup.com/topic/email) [Animal Care](https://blog.rkdgroup.com/topic/animal-care)
[Read More](https://blog.rkdgroup.com/3-animal-welfare-organizations-utilizing-a-strong-digital-foundation) OR SHARE THIS ARTICLE:
## [3 animal welfare organizations utilizing a strong digital foundation](https://blog.rkdgroup.com/3-animal-welfare-organizations-utilizing-a-strong-digital-foundation)
With a rise in digital fundraising and younger generations favoring online ...
By [Hayley Simpson](https://blog.rkdgroup.com/author/hayley-simpson) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Animal Care](https://blog.rkdgroup.com/topic/animal-care)
[Read More](https://blog.rkdgroup.com/a-strong-digital-foundation-is-a-must-for-animal-welfare-organizations) OR SHARE THIS ARTICLE:
## [A strong digital foundation is a must for animal welfare organizations](https://blog.rkdgroup.com/a-strong-digital-foundation-is-a-must-for-animal-welfare-organizations)
The future is digital.
By [Hayley Simpson](https://blog.rkdgroup.com/author/hayley-simpson) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Animal Care](https://blog.rkdgroup.com/topic/animal-care)
[Read More](https://blog.rkdgroup.com/peer-to-peer-texting-a-new-way-to-reach-donors) OR SHARE THIS ARTICLE:
## [Peer-to-peer texting: A new way to reach donors](https://blog.rkdgroup.com/peer-to-peer-texting-a-new-way-to-reach-donors)
We’ve all gotten one of those annoying political texts that urge you to vot...
By [Hayley Simpson](https://blog.rkdgroup.com/author/hayley-simpson) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Donor Retention](https://blog.rkdgroup.com/topic/donor-retention)
[Read More](https://blog.rkdgroup.com/20-dos-and-donts-for-disaster-preparedness) OR SHARE THIS ARTICLE:
## [20 do’s and don’ts for disaster preparedness in nonprofit fundraising](https://blog.rkdgroup.com/20-dos-and-donts-for-disaster-preparedness)
Disasters: they always seem to strike at the worst times—like when you’re o...
By [Hayley Simpson](https://blog.rkdgroup.com/author/hayley-simpson) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Missions](https://blog.rkdgroup.com/topic/missions) [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [The Salvation Army](https://blog.rkdgroup.com/topic/the-salvation-army)
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