"You need to have a team bond. Without that, winning – however you define that word – is not possible. I tell that to every organization, regardless of the venue."
- Lee Elias, Head Strategist and Founder of Game Seven Group
Work together, win together
In this Season 2 episode, Groupthinkers host Justin McCord chats with coach, entrepreneur, author and speaker Lee Elias. An authority on building teams, Elias takes his experience of winning as a hockey player and coach in the sports world and identifies key parallels to success in the business and nonprofit realm. His book “Think Like a Fan” teaches leaders how to build a culture of fans who are loyal to their brand.
McCord and Elias discuss how winning teams need to have talented people and the right strategy to achieve success, but a third element is also key: teamwork. And team-building efforts also help increase donor loyalty and retention.
What to think about
Listen to the podcast to learn about how nonprofits can:
- Apply team-building concepts to strengthen their connection both internally and with donors and volunteers.
- Balance the use of automated technologies with the emotional connection that fosters loyalty, trust and retention.
- Adapt to today’s changing landscape where the power has shifted to donors, who can make their voices heard on the internet and social media.
Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.
Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.
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