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Rod Arnold thinks about content marketing for nonprofits

On this episode of our podcast, Groupthinkers, we sit down with Rod Arnold as he thinks about successful content marketing for nonprofits and the importance of clear, concise messaging.

“I like to say there’s kind of three big components: problem, solution, impact. If I can convey what problem I’m solving, how I’m solving it, and the impact the donor can make, and I can do that clearly and succinctly, I’m going to be ahead of the pack.”

  • Rod Arnold, Chief Marketing Officer at Soles4Souls


In this episode of Groupthinkers, our host, Justin McCord, is joined by Rod Arnold, Chief Marketing Officer at Soles4Souls. Arnold discusses the importance of content marketing for nonprofits and how organizations can use it to acquire new donors.

What to think about:

  • The importance of content marketing for nonprofits
  • Getting donors interested in your messaging
  • Cutting through the noise of a crowded space



Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 3, as we drop new episodes each Tuesday over the next few months.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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