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Website performance matters—and you’re probably failing at it

Is your nonprofit organization one of the many wondering why your organic s...

By |   Digital Fundraising
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Carrie Rich thinks about investing in yourself to reach big goals


By |   Podcast
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Optimize your hospital’s grateful patient program with these simple tips

Grateful patient programs are an important source of new donors for many ho...

By |   Strategy Hospital
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Rossi’s Roundup: Nonprofit news and insights from the start of 2023

My job—and my passion—is to help our clients navigate the ever-changing lan...

By |   Fundraising Nonprofit Industry
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Engaging the next generation: Global nonprofits are reaching younger donors through their children

Let’s face it—every nonprofit wants to reach younger donors. 

By |   Relief & Development
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What does the future of direct mail look like?

I love everything about direct response fundraising—from the way creative m...

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Why animal welfare organizations are embracing program-driven language

As I shared in my 2023 Animal Welfare Benchmark blog, there’s a shift in mi...

By |   Animal Welfare Creative
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Emails that move you: The science of emotion in subject lines

Emotion drives charity.

By |   Digital Fundraising
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Jennifer Powell thinks about equity, diversity and inclusion in fundraising


By |   Podcast
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How rescue missions can spur major donor pipeline growth

A few years ago, we wrote about how a decline in religion was impacting cha...

By |   Mid-Major Donors Faith

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