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Andrea Howe and Karla Baldelli think about trust in relationships

“What if you go into a conversation saying: My goal is not to close. My goal is not to get a donation. My goal is simply to learn something. If that becomes your evaluation criteria, it completely changes the tone of the conversation.”

– Andrea Howe, Founder of The Get Real Project



In this episode of our podcast, Groupthinkers, we sit down with Founder of The Get Real Project Andrea Howe and Vice President of Donor Engagement at RKD Group Karla Baldelli. The two combine their knowledge on trust and relationships to talk about the importance of trustworthiness in the nonprofit industry and how nonprofits can better leverage it to build deeper connections with mid-major donors.

What to think about:

  • The role that trust plays in relationships
  • How clear communication is the bedrock of trust
  • Why building trust is challenging



Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 5, as we drop new episodes over the next few months.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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