“What if you go into a conversation saying: My goal is not to close. My goal is not to get a donation. My goal is simply to learn something. If that becomes your evaluation criteria, it completely changes the tone of the conversation.”
– Andrea Howe, Founder of The Get Real Project
THE IMPORTANCE OF TRUST
In this episode of our podcast, Groupthinkers, we sit down with Founder of The Get Real Project Andrea Howe and Vice President of Donor Engagement at RKD Group Karla Baldelli. The two combine their knowledge on trust and relationships to talk about the importance of trustworthiness in the nonprofit industry and how nonprofits can better leverage it to build deeper connections with mid-major donors.
What to think about:
- The role that trust plays in relationships
- How clear communication is the bedrock of trust
- Why building trust is challenging
Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 5, as we drop new episodes over the next few months.
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