10 audiences you didn’t know your nonprofit had
How do you know what you don’t know?
Let’s once again dive into the depths of the RKD Animal Care Benchmark, and this time, let’s look at year-over-year retention rates. This overall rate a[...]
At this year’s Google I/O, AI stole the spotlight—with major updates that will reshape how users search, how ads are delivered and how marketers measure[...]
How do you know what you don’t know?
By Jenn Thompson | Digital Fundraising Multichannel Data & Analytics Audience-FirstIn 2024 I selected the word “realize” as my word of the year. I talked abou...
By Justin McCord | Multichannel Nonprofit Industry Data & Analytics Giving TuesdayI’ve had lots of conversations about audience-first fundraising and marketi...
By Jarred Schremmer | Strategy Donor Lifecycle Multichannel Data & Analytics2023 wasn’t short of challenges—the economy made acquisition more challengi...
By RKD Group | MultichannelAccording to RKD’s 2023 study Solid Gold: The Nonprofit Marketer's Guide to...
By Cara Marinelli | Multichannel Humanitarian ActionEver since COVID-19 became a national emergency in March of 2020, two words...
By Max Bunch | Multichannel Nonprofit IndustryInflation is back after a 40-year hiatus.
By Tim Kersten | Digital Fundraising Direct Mail Fundraising Multichannel Nonprofit IndustryIn the last two years, QR codes have made quite the comeback.
By Lianne Raices | Strategy MultichannelAs we close out another year of fundraising, I can’t help but reflect on th...
By Jenn Thompson | Multichannel FundraisingCapital campaigns are an exciting time for many nonprofit organizations, bu...
By Dustin Riddle | Strategy Multichannel Capital CampaignsRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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