Driving local impact: How The Salvation Army uses localization tactics across channels
For The Salvation Army, “Doing the Most Good” happens one community at a ti...
Becky Ruska’s path into the nonprofit world didn’t follow a traditional trajectory. After spending more than two decades in retail leadership as a distr[...]
Monthly sustaining giving is one of the fastest-growing segments of fundraising. In this article, we’ll focus on recurring giving with a different lens:[...]
For The Salvation Army, “Doing the Most Good” happens one community at a ti...
By Andrew Laudano | Multichannel The Salvation ArmyI’ve often said that getting people to give to a charity is one of the toug...
By Andrew Laudano | Direct Mail Fundraising Data & AnalyticsDecember is close. And – in keeping with the overarching theme of 2020 – we...
By Andrew Laudano | Trends COVID-19 Multichannel Year-End GivingAs COVID-19 continues to spread across the U.S., we all find ourselves glue...
By Andrew Laudano | COVID-19 Multichannel CultivationCould your nonprofit’s direct mail program survive a 40% increase in postal...
By Andrew Laudano | Direct Mail Fundraising Nonprofit Industry Postal ServiceRecently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...
By Andrew Laudano | Strategy Donor Lifecycle Donor Retention Multichannel User ExperienceRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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