--- title: RKD GroupThinkers Blog | Andrew Laudano description: Andy Laudano has more than 25 years of fundraising experience working for both agencies and nonprofit organizations. As Senior Vice President, Client Service, at RKD Group, he manages integrated, multichannel direct response fundraising programs for large, national organizations and regional nonprofits. Andy speaks frequently at DMA Nonprofit Federation and AFP Conferences, the FundRaising Success Engage Conference and webinars, and has served on the education committees of the Bridge Conference and the DMA Nonprofit Conference. --- [![](https://blog.rkdgroup.com/hs-fs/hubfs/210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png?width=157&name=210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png)](https://blog.rkdgroup.com) - [Solutions](https://rkdgroup.com/services/) - [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/) - [Monthly Giving](https://rkdgroup.com/services/monthly-giving/) - [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/) - [Personalization](https://rkdgroup.com/services/personalization/) - [Connectors](https://rkdgroup.com/services/connectors/) - [Machine Learning](https://rkdgroup.com/services/machine-learning/) - [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Causes](https://rkdgroup.com/causes/) - [Animal Care](https://rkdgroup.com/causes/animal-care/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/) - [Humanitarian](https://rkdgroup.com/causes/humanitarian/) - [Missions](https://rkdgroup.com/causes/missions/) - [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://rkdgroup.com/results?cat=acquisition) - [Digital](https://rkdgroup.com/results?cat=digital) - [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs) - [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics) - [Direct Mail](https://rkdgroup.com/results?cat=direct-mail) - [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy) - [Data Management](https://rkdgroup.com/results?cat=data-management) - [Media](https://rkdgroup.com/results?cat=media) - [Website Development](https://rkdgroup.com/results?cat=website-development) - [Resources](https://rkdgroup.com/insights/) - [Blog](https://blog.rkdgroup.com/) - [Benchmarks](https://info.rkdgroup.com/benchmarks) - [Webinars](https://info.rkdgroup.com/webinars) - [Ebooks + Research](https://info.rkdgroup.com/ebooks-research) - [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Field Guides](https://info.rkdgroup.com/field-guides) - [About Us](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Let's Chat](https://rkdgroup.com/lets-chat/) #### Subscribe to our blog ### Subscribe to Email Updates ![Andrew Laudano](https://blog.rkdgroup.com/hubfs/Andrew%20Laudano.jpg) ## Andrew Laudano Andy Laudano has more than 25 years of fundraising experience working for both agencies and nonprofit organizations. As Senior Vice President, Client Service, at RKD Group, he manages integrated, multichannel direct response fundraising programs for large, national organizations and regional nonprofits. Andy speaks frequently at DMA Nonprofit Federation and AFP Conferences, the FundRaising Success Engage Conference and webinars, and has served on the education committees of the Bridge Conference and the DMA Nonprofit Conference. ## Featured Post   [Dawn Opel](https://blog.rkdgroup.com/author/dawn-opel) ## [Your food bank needs two fundraising plans](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans) Ask a food bank fundraiser to describe their plan, and you'll usually hear about the annual calendar. Appeals, the year-end campaign, Hunger Action Mont\[...\] [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Read More](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans)   [Lori Collins](https://blog.rkdgroup.com/author/lori-collins) ## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\] [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) ## Recent Posts ### Posts by Andrew Laudano [Read More](https://blog.rkdgroup.com/the-salvation-army-localization) OR SHARE THIS ARTICLE: ## [Driving local impact: How The Salvation Army uses localization tactics across channels](https://blog.rkdgroup.com/the-salvation-army-localization) For The Salvation Army, “Doing the Most Good” happens one community at a ti... By [Andrew Laudano](https://blog.rkdgroup.com/author/andrew-laudano) |   [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [The Salvation Army](https://blog.rkdgroup.com/topic/the-salvation-army) [Read More](https://blog.rkdgroup.com/say-goodbye-to-premiums-and-hello-to-higher-net-revenue) OR SHARE THIS ARTICLE: ## [Say goodbye to premiums and hello to higher net revenue](https://blog.rkdgroup.com/say-goodbye-to-premiums-and-hello-to-higher-net-revenue) I’ve often said that getting people to give to a charity is one of the toug... By [Andrew Laudano](https://blog.rkdgroup.com/author/andrew-laudano) |   [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/blog/nonprofits-can-make-this-a-december-to-remember-2) OR SHARE THIS ARTICLE: ## [Nonprofits can make this a December to remember](https://blog.rkdgroup.com/blog/nonprofits-can-make-this-a-december-to-remember-2) December is close. And – in keeping with the overarching theme of 2020 – we... By [Andrew Laudano](https://blog.rkdgroup.com/author/andrew-laudano) |   [Trends](https://blog.rkdgroup.com/topic/trends) [COVID-19](https://blog.rkdgroup.com/topic/covid-19) [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Year-End Giving](https://blog.rkdgroup.com/topic/year-end-giving) [Read More](https://blog.rkdgroup.com/how-to-handle-emergency-appeals-during-the-coronavirus-pandemic) OR SHARE THIS ARTICLE: ## [How to handle emergency appeals during the coronavirus pandemic](https://blog.rkdgroup.com/how-to-handle-emergency-appeals-during-the-coronavirus-pandemic) As COVID-19 continues to spread across the U.S., we all find ourselves glue... By [Andrew Laudano](https://blog.rkdgroup.com/author/andrew-laudano) |   [COVID-19](https://blog.rkdgroup.com/topic/covid-19) [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Cultivation](https://blog.rkdgroup.com/topic/cultivation) [Read More](https://blog.rkdgroup.com/postal-rate-increase-could-cripple-direct-mail-programs) OR SHARE THIS ARTICLE: ## [Postal rate increase could cripple direct mail programs](https://blog.rkdgroup.com/postal-rate-increase-could-cripple-direct-mail-programs) Could your nonprofit’s direct mail program survive a 40% increase in postal... By [Andrew Laudano](https://blog.rkdgroup.com/author/andrew-laudano) |   [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Postal Service](https://blog.rkdgroup.com/topic/postal-service) [Read More](https://blog.rkdgroup.com/the-thank-you-challenge) OR SHARE THIS ARTICLE: ## [The Thank You Challenge](https://blog.rkdgroup.com/the-thank-you-challenge) Recently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ... By [Andrew Laudano](https://blog.rkdgroup.com/author/andrew-laudano) |   [Strategy](https://blog.rkdgroup.com/topic/strategy) [Donor Lifecycle](https://blog.rkdgroup.com/topic/donor-lifecycle) [Donor Retention](https://blog.rkdgroup.com/topic/donor-retention) [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [User Experience](https://blog.rkdgroup.com/topic/user-experience) #### Leave a comment: ### Search GroupThinkers ![](https://cdn2.hubspot.net/hubfs/459002/Assets%20Apr/magnifying-glass.png) [![2026 Compass - Blog Rail - 1080x1080](https://blog.rkdgroup.com/hs-fs/hubfs/2026%20Compass%20-%20Blog%20Rail%20-%201080x1080.png?width=1080&name=2026%20Compass%20-%20Blog%20Rail%20-%201080x1080.png "2026 Compass - Blog Rail - 1080x1080")](https://info.rkdgroup.com/access-the-2026-nonprofit-marketers-compass-report) [![Solid Gold - Blog Rail 2](https://blog.rkdgroup.com/hs-fs/hubfs/Solid%20Gold%20-%20Blog%20Rail%202.png?width=400&height=400&name=Solid%20Gold%20-%20Blog%20Rail%202.png "Solid Gold - Blog Rail 2")](https://info.rkdgroup.com/donor-trust-access) - Latest Posts - Popular Posts [Your food bank needs two fundraising plans](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans) [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [What happens when a 'long shot' becomes the leader? | Susan Blouch, Lebanon Rescue Mission](https://blog.rkdgroup.com/what-happens-when-a-long-shot-becomes-the-leader-susan-blouch-lebanon-rescue-mission) [Podcast](https://blog.rkdgroup.com/topic/podcast) [Missions](https://blog.rkdgroup.com/topic/missions) ### Categories - [Digital Fundraising (180)](https://blog.rkdgroup.com/tag/digital-fundraising) - [Podcast (136)](https://blog.rkdgroup.com/tag/podcast) - [Nonprofit Industry (127)](https://blog.rkdgroup.com/tag/nonprofit-industry) - [Data & Analytics (92)](https://blog.rkdgroup.com/tag/data-analytics) - [Digital Media (69)](https://blog.rkdgroup.com/tag/digital-media) - [Fundraising (55)](https://blog.rkdgroup.com/tag/fundraising) - [Trends (47)](https://blog.rkdgroup.com/tag/trends) - [COVID-19 (42)](https://blog.rkdgroup.com/tag/covid-19) - [Multichannel (41)](https://blog.rkdgroup.com/tag/multichannel) - [Food Banks (39)](https://blog.rkdgroup.com/tag/food-banks) - [Animal Care (37)](https://blog.rkdgroup.com/tag/animal-care) - [Donor Retention (36)](https://blog.rkdgroup.com/tag/donor-retention) - [Mid-Major Donors (35)](https://blog.rkdgroup.com/tag/mid-major-donors) - [Strategy (35)](https://blog.rkdgroup.com/tag/strategy) - [Direct Mail Fundraising (34)](https://blog.rkdgroup.com/tag/direct-mail-fundraising) - [Missions (32)](https://blog.rkdgroup.com/tag/missions) - [Stewardship (31)](https://blog.rkdgroup.com/tag/stewardship) - [Creative (28)](https://blog.rkdgroup.com/tag/creative) - [Leadership (23)](https://blog.rkdgroup.com/tag/leadership) - [Sustainer Donors (20)](https://blog.rkdgroup.com/tag/sustainer-donors) - [Year-End Giving (19)](https://blog.rkdgroup.com/tag/year-end-giving) - [Acquisition (18)](https://blog.rkdgroup.com/tag/acquisition) - [Social Media (18)](https://blog.rkdgroup.com/tag/social-media) - [Cultivation (17)](https://blog.rkdgroup.com/tag/cultivation) - [Email (16)](https://blog.rkdgroup.com/tag/email) - [Google Grant (15)](https://blog.rkdgroup.com/tag/google-grant) - [Optimization (15)](https://blog.rkdgroup.com/tag/optimization) - [SEO (15)](https://blog.rkdgroup.com/tag/seo) - [Data Privacy (14)](https://blog.rkdgroup.com/tag/data-privacy) - [Giving Tuesday (13)](https://blog.rkdgroup.com/tag/giving-tuesday) - [Humanitarian Action (13)](https://blog.rkdgroup.com/tag/humanitarian-action) - [Technology (13)](https://blog.rkdgroup.com/tag/technology) - [Events (12)](https://blog.rkdgroup.com/tag/events) - [Donation Pages (11)](https://blog.rkdgroup.com/tag/donation-pages) - [Health & Hospitals (11)](https://blog.rkdgroup.com/tag/health-hospitals) - [Conversion (10)](https://blog.rkdgroup.com/tag/conversion) - [Brand (9)](https://blog.rkdgroup.com/tag/brand) - [Donor Lifecycle (9)](https://blog.rkdgroup.com/tag/donor-lifecycle) - [Donor-Advised Funds (9)](https://blog.rkdgroup.com/tag/donor-advised-funds) - [Management (8)](https://blog.rkdgroup.com/tag/management) - [RKD (7)](https://blog.rkdgroup.com/tag/rkd) - [Audience-First (6)](https://blog.rkdgroup.com/tag/audience-first) - [Facebook (6)](https://blog.rkdgroup.com/tag/facebook) - [The Salvation Army (6)](https://blog.rkdgroup.com/tag/the-salvation-army) - [GDPR (4)](https://blog.rkdgroup.com/tag/gdpr) - [User Experience (4)](https://blog.rkdgroup.com/tag/user-experience) - [Election (3)](https://blog.rkdgroup.com/tag/election) - [Postal Service (3)](https://blog.rkdgroup.com/tag/postal-service) - [Attribution (2)](https://blog.rkdgroup.com/tag/attribution) - [Capital Campaigns (2)](https://blog.rkdgroup.com/tag/capital-campaigns) - [Conferences (2)](https://blog.rkdgroup.com/tag/conferences) - [Gift Catalog (2)](https://blog.rkdgroup.com/tag/gift-catalog) - [Ministries (2)](https://blog.rkdgroup.com/tag/ministries) - [Mobile (2)](https://blog.rkdgroup.com/tag/mobile) - [CRM (1)](https://blog.rkdgroup.com/tag/crm) - [Corporate giving (1)](https://blog.rkdgroup.com/tag/corporate-giving) - [DRTV (1)](https://blog.rkdgroup.com/tag/drtv) - [Planned Giving (1)](https://blog.rkdgroup.com/tag/planned-giving) see all [![Gen X eBook download](https://blog.rkdgroup.com/hs-fs/hubfs/Gen%20X%20eBook%20download.jpg?width=360&name=Gen%20X%20eBook%20download.jpg "Gen X eBook download")](https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x) ![Rkdgroup](https://blog.rkdgroup.com/hubfs/Rkdgroup%20Sep%202017/Images/footer_logo.png "Rkdgroup") - [Solutions](https://rkdgroup.com/services/) - [Work](https://rkdgroup.com/work/) - [About Us](https://rkdgroup.com/about-us/) - [Blog](https://blog.rkdgroup.com/) - [Contact](https://rkdgroup.com/contact/) [Contact](https://rkdgroup.com/contact) - - - RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing. [connect@rkdgroup.com](mailto:connect@rkdgroup.com) [1 800 222 6070](tel:1-800-222-6070) [Privacy policy](https://rkdgroup.com/privacy-policy) - - -