Driving local impact: How The Salvation Army uses localization tactics across channels
For The Salvation Army, “Doing the Most Good” happens one community at a ti...
I have spent decades walking alongside missions that do extraordinary work. In recent years, mission leaders share the same quiet frustration: Their com[...]
Every year we say digital is getting more complex. In 2026, that stops being an observation and becomes the strategy.
For The Salvation Army, “Doing the Most Good” happens one community at a ti...
By Andrew Laudano | Multichannel The Salvation ArmyI’ve often said that getting people to give to a charity is one of the toug...
By Andrew Laudano | Direct Mail Fundraising Data & AnalyticsDecember is close. And – in keeping with the overarching theme of 2020 – we...
By Andrew Laudano | Trends COVID-19 Multichannel Year-End GivingAs COVID-19 continues to spread across the U.S., we all find ourselves glue...
By Andrew Laudano | COVID-19 Multichannel CultivationCould your nonprofit’s direct mail program survive a 40% increase in postal...
By Andrew Laudano | Direct Mail Fundraising Nonprofit Industry Postal ServiceRecently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...
By Andrew Laudano | Strategy Donor Lifecycle Donor Retention Multichannel User ExperienceRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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