Driving local impact: How The Salvation Army uses localization tactics across channels
For The Salvation Army, “Doing the Most Good” happens one community at a ti...
Looking back at 2025, charitable organizations navigated a year shaped by economic pressure, policy shifts and evolving donor behavior. It was a year th[...]
Looking back at 2025, charitable organizations navigated a year shaped by economic pressure, policy shifts and evolving donor behavior. It was a year th[...]
For The Salvation Army, “Doing the Most Good” happens one community at a ti...
By Andrew Laudano | Multichannel The Salvation ArmyI’ve often said that getting people to give to a charity is one of the toug...
By Andrew Laudano | Direct Mail Fundraising Data & AnalyticsDecember is close. And – in keeping with the overarching theme of 2020 – we...
By Andrew Laudano | Trends COVID-19 Multichannel Year-End GivingAs COVID-19 continues to spread across the U.S., we all find ourselves glue...
By Andrew Laudano | COVID-19 Multichannel CultivationCould your nonprofit’s direct mail program survive a 40% increase in postal...
By Andrew Laudano | Direct Mail Fundraising Nonprofit Industry Postal ServiceRecently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...
By Andrew Laudano | Strategy Donor Lifecycle Donor Retention Multichannel User ExperienceRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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