Driving local impact: How The Salvation Army uses localization tactics across channels
For The Salvation Army, “Doing the Most Good” happens one community at a ti...
For The Salvation Army, “Doing the Most Good” happens one community at a time. Their presence in every ZIP code in the United States means donors natura[...]
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
For The Salvation Army, “Doing the Most Good” happens one community at a ti...
By Andrew Laudano | Multichannel The Salvation ArmyI’ve often said that getting people to give to a charity is one of the toug...
By Andrew Laudano | Direct Mail Fundraising Data & AnalyticsDecember is close. And – in keeping with the overarching theme of 2020 – we...
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By Andrew Laudano | Direct Mail Fundraising Nonprofit Industry Postal ServiceRecently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...
By Andrew Laudano | Strategy Donor Lifecycle Donor Retention Multichannel User ExperienceRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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