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Ashley Carmickle

Ashley Carmickle

Ashley oversees PPC and Google Ad Grant efforts at RKD Group, helping manage how we optimize conversions across our client's marketing platforms. Ashley is actively involved as an ambassador for the Ad Grant Certified Professionals, a cohort designed to develop and share best practices across the Google for Nonprofit member community.

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5 SEO tips your nonprofit can use to drive organic search traffic

Did you know organic search is responsible for driving 53% of web traffic?

By |   Digital Fundraising SEO
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How Google’s latest update could harm nonprofit ads

Keyword control just got a little bit harder with Google Ads’ latest update...

By |   Google Grant Digital Media
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2020 year in search: Nonprofit edition

Have you ever seen Google’s annual “Year in Search” report? If not, I encou...

By |   Google Grant Digital Fundraising Digital Media
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Nonprofits can use Google’s RSAs to optimize fundraising

Responsive search ads (RSAs) have been around for a couple of years now, bu...

By |   Digital Fundraising SEO
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SEO vs PPC: What’s the difference?

Most nonprofits have already bought in on the power of digital media as a f...

By |   Digital Fundraising SEO Digital Media
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Microsoft Ads: The unsung hero of paid search

ChinLin Pan contributed to this report. Digital advertising is a versatile,...

By |   Conversion Digital Media
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Nonprofits receive Google Grant budget increases to aid in pandemic response

Nonprofits  like food banks and healthcare organizations have seen a surge ...

By |   Google Grant COVID-19 Digital Media
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Microsoft close to unveiling Grants for Social Impact

For years now, we’ve heard the same question from nonprofit organizations: ...

By |   Google Grant Management Digital Fundraising Digital Media
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How does Google’s BERT update affect nonprofits?

Google just unveiled a major new update to its search engine. The aim (as a...

By |   Google Grant Management Digital Media
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Google Ad Grants policy change adds minimum CTR

Google has just announced an Ad Grants policy change. This change is one of...

By |   Google Grant Management Digital Fundraising Digital Media

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