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Ashley Carmickle

Ashley Carmickle

Ashley oversees PPC and Google Ad Grant efforts at RKD Group, helping manage how we optimize conversions across our client's marketing platforms. Ashley is actively involved as an ambassador for the Ad Grant Certified Professionals, a cohort designed to develop and share best practices across the Google for Nonprofit member community.

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Posts by Ashley Carmickle

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Prep your Google Grant for year-end giving with these simple tips

It’s that time! We’re rapidly approaching the end of the year, aka the most...

By |   Google Grant Digital Media
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Google is closing the door on expanded text ads

Another door is closing at Google—this time on expanded text ads (ETAs).

By |   Google Grant Digital Media
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5 tips to squeeze more out of your Google Ad Grant spend

Google’s Ad Grant program offers incredible benefits for nonprofits of all ...

By |   Google Grant Digital Media
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Google throws nonprofits a curveball with new ad policy

There’s often a fine line between success and failure. And, as summer gives...

By |   Google Grant Digital Media
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5 SEO tips your nonprofit can use to drive organic search traffic

Did you know organic search is responsible for driving 53% of web traffic?

By |   Digital Fundraising SEO
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How Google’s latest update could harm nonprofit ads

Keyword control just got a little bit harder with Google Ads’ recent update...

By |   Google Grant Digital Media
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2020 year in search: Nonprofit edition

Have you ever seen Google’s annual “Year in Search” report? If not, I encou...

By |   Google Grant Digital Fundraising Digital Media
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Nonprofits can use Google’s RSAs to optimize fundraising

Responsive search ads (RSAs) have been around for a couple of years now, bu...

By |   Digital Fundraising SEO
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SEO vs PPC: What’s the difference?

Most nonprofits have already bought in on the power of digital media as a f...

By |   Digital Fundraising SEO Digital Media
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Microsoft Ads: The unsung hero of paid search

ChinLin Pan contributed to this report. Digital advertising is a versatile,...

By |   Conversion Digital Media

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