---
title: RKD GroupThinkers Blog | Ashley Walker
description: Ashley oversees PPC and Google Ad Grant efforts at RKD Group, helping manage how we optimize conversions across our client's marketing platforms. Ashley is actively involved as an ambassador for the Ad Grant Certified Professionals, a cohort designed to develop and share best practices across the Google for Nonprofit member community.
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## Ashley Walker
Ashley oversees PPC and Google Ad Grant efforts at RKD Group, helping manage how we optimize conversions across our client's marketing platforms. Ashley is actively involved as an ambassador for the Ad Grant Certified Professionals, a cohort designed to develop and share best practices across the Google for Nonprofit member community.
## Featured Post
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
## Recent Posts
### Posts by Ashley Walker
[Read More](https://blog.rkdgroup.com/the-hidden-gem-media-channels-nonprofits-shouldnt-ignore) OR SHARE THIS ARTICLE:
## [The hidden-gem media channels nonprofits shouldn’t ignore](https://blog.rkdgroup.com/the-hidden-gem-media-channels-nonprofits-shouldnt-ignore)
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Read More](https://blog.rkdgroup.com/the-ai-shift-how-search-is-changing-and-what-it-means-for-nonprofits) OR SHARE THIS ARTICLE:
## [The AI shift: How search is changing and what it means for nonprofits](https://blog.rkdgroup.com/the-ai-shift-how-search-is-changing-and-what-it-means-for-nonprofits)
Mitchell Chokas, RKD's SEO Supervisor, contributed to this blog post.
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Technology](https://blog.rkdgroup.com/topic/technology)
[Read More](https://blog.rkdgroup.com/goodbye-amazonsmile-hello-alternative-revenue-sources) OR SHARE THIS ARTICLE:
## [Goodbye AmazonSmile, hello alternative revenue sources](https://blog.rkdgroup.com/goodbye-amazonsmile-hello-alternative-revenue-sources)
On Feb. 20, Amazon will put an end to AmazonSmile, a program run by the ret...
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry)
[Read More](https://blog.rkdgroup.com/is-quality-score-hurting-your-paid-search-campaigns) OR SHARE THIS ARTICLE:
## [Is quality score hurting your paid search campaigns?](https://blog.rkdgroup.com/is-quality-score-hurting-your-paid-search-campaigns)
Paid search is an important element to any digital fundraising strategy. An...
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Read More](https://blog.rkdgroup.com/prep-your-google-grant-for-year-end-giving-with-these-simple-tips) OR SHARE THIS ARTICLE:
## [Prep your Google Grant for year-end giving with these simple tips](https://blog.rkdgroup.com/prep-your-google-grant-for-year-end-giving-with-these-simple-tips)
It’s that time! We’re rapidly approaching the end of the year, aka the most...
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Google Grant](https://blog.rkdgroup.com/topic/google-grant) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Read More](https://blog.rkdgroup.com/google-is-closing-the-door-on-expanded-text-ads) OR SHARE THIS ARTICLE:
## [Google is closing the door on expanded text ads](https://blog.rkdgroup.com/google-is-closing-the-door-on-expanded-text-ads)
Another door is closing at Google—this time on expanded text ads (ETAs).
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Google Grant](https://blog.rkdgroup.com/topic/google-grant) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Read More](https://blog.rkdgroup.com/5-tips-to-squeeze-more-out-of-your-google-ad-grant-spend) OR SHARE THIS ARTICLE:
## [5 tips to squeeze more out of your Google Ad Grant spend](https://blog.rkdgroup.com/5-tips-to-squeeze-more-out-of-your-google-ad-grant-spend)
Google’s Ad Grant program offers incredible benefits for nonprofits of all ...
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Google Grant](https://blog.rkdgroup.com/topic/google-grant) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Read More](https://blog.rkdgroup.com/google-throws-nonprofits-a-curveball-with-new-ad-policy) OR SHARE THIS ARTICLE:
## [Google throws nonprofits a curveball with new ad policy](https://blog.rkdgroup.com/google-throws-nonprofits-a-curveball-with-new-ad-policy)
There’s often a fine line between success and failure. And, as summer gives...
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Google Grant](https://blog.rkdgroup.com/topic/google-grant) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Read More](https://blog.rkdgroup.com/5-seo-tips-your-nonprofit-can-use-to-drive-organic-search-traffic) OR SHARE THIS ARTICLE:
## [5 SEO tips your nonprofit can use to drive organic search traffic](https://blog.rkdgroup.com/5-seo-tips-your-nonprofit-can-use-to-drive-organic-search-traffic)
Did you know organic search is responsible for driving 53% of web traffic?
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [SEO](https://blog.rkdgroup.com/topic/seo)
[Read More](https://blog.rkdgroup.com/how-googles-latest-update-could-harm-nonprofit-ads) OR SHARE THIS ARTICLE:
## [How Google’s latest update could harm nonprofit ads](https://blog.rkdgroup.com/how-googles-latest-update-could-harm-nonprofit-ads)
Keyword control just got a little bit harder with Google Ads’ recent update...
By [Ashley Walker](https://blog.rkdgroup.com/author/ashley-walker) | [Google Grant](https://blog.rkdgroup.com/topic/google-grant) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Next](https://blog.rkdgroup.com/author/ashley-walker/page/2)
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