It’s time for missions to rethink donor journeys
What journey do you take your donors on? Is it different based on the audie...
The digital landscape is changing faster than a UFO skimming across the ocean’s surface.
I’ve had lots of conversations about audience-first fundraising and marketing across the nonprofit sector. And I’ve noticed there’s some confusion aroun[...]
What journey do you take your donors on? Is it different based on the audie...
By Glenn McKinney | MissionsThe COVID-19 pandemic has dramatically changed rescue missions in many ways...
By Glenn McKinney | Trends Fundraising MissionsI wrote recently about how life transformation ministries across the countr...
By Glenn McKinney | Fundraising Brand MissionsIn a year of so much hardship, I know many of us in the rescue mission worl...
By Glenn McKinney | COVID-19 Data & Analytics MissionsWhen Jesus first began his search for disciples, he met a pair of fishermen...
By Glenn McKinney | MissionsSince I began my fundraising career more than 20 years ago, the holiday sea...
By Glenn McKinney | Donor Retention StewardshipThe COVID-19 pandemic and economic crisis impacted us all, but those experi...
By Glenn McKinney | Brand MissionsAcross the United States, people experiencing homelessness are the most exp...
By Glenn McKinney | COVID-19 Multichannel MissionsDoes it seem like you’re rowing against the waves trying to reach donors? D...
By Glenn McKinney | Trends Nonprofit Industry MissionsRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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