---
title: RKD GroupThinkers Blog | Glenn McKinney
description: "As Senior Vice President at RKD Group, Glenn McKinney works with faith-based organizations like rescue missions and life-transformation ministries to provide innovative mail, online, phone, research, major gifts and planned giving strategies for clients. A strong champion of RKD’s donor-centric philosophy, Glenn and his team consistently exceed clients’ fundraising goals. \n
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Glenn has 23 years of experience in the mission space. He spent eight years working for two missions in New York -- New York City Rescue Mission and The Bowery Mission -- before moving to the agency side for the last 15 years."
---
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## Glenn McKinney
As Senior Vice President at RKD Group, Glenn McKinney works with faith-based organizations like rescue missions and life-transformation ministries to provide innovative mail, online, phone, research, major gifts and planned giving strategies for clients. A strong champion of RKD’s donor-centric philosophy, Glenn and his team consistently exceed clients’ fundraising goals.
Glenn has 23 years of experience in the mission space. He spent eight years working for two missions in New York -- New York City Rescue Mission and The Bowery Mission -- before moving to the agency side for the last 15 years.
## Featured Post
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
## Recent Posts
### Posts by Glenn McKinney
[Read More](https://blog.rkdgroup.com/givingtuesday-report-community-perception-generosity) OR SHARE THIS ARTICLE:
## [Perception matters: What nonprofits can do with GivingTuesday’s new insights on community generosity](https://blog.rkdgroup.com/givingtuesday-report-community-perception-generosity)
GivingTuesday’s latest analysis on “The Perception Effect” confirms somethi...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [Trends](https://blog.rkdgroup.com/topic/trends) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Acquisition](https://blog.rkdgroup.com/topic/acquisition) [Giving Tuesday](https://blog.rkdgroup.com/topic/giving-tuesday)
[Read More](https://blog.rkdgroup.com/its-time-for-missions-to-rethink-donor-journeys) OR SHARE THIS ARTICLE:
## [It’s time for missions to rethink donor journeys](https://blog.rkdgroup.com/its-time-for-missions-to-rethink-donor-journeys)
What journey do you take your donors on? Is it different based on the audie...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [Missions](https://blog.rkdgroup.com/topic/missions)
[Read More](https://blog.rkdgroup.com/the-2021-rescue-mission-benchmarks-are-in) OR SHARE THIS ARTICLE:
## [The 2021 rescue mission benchmarks are in!](https://blog.rkdgroup.com/the-2021-rescue-mission-benchmarks-are-in)
The COVID-19 pandemic has dramatically changed rescue missions in many ways...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [Trends](https://blog.rkdgroup.com/topic/trends) [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Missions](https://blog.rkdgroup.com/topic/missions)
[Read More](https://blog.rkdgroup.com/life-transformation-ministries-must-change-to-meet-todays-donors) OR SHARE THIS ARTICLE:
## [Life transformation ministries must change to meet today’s donors](https://blog.rkdgroup.com/life-transformation-ministries-must-change-to-meet-todays-donors)
I wrote recently about how life transformation ministries across the countr...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Brand](https://blog.rkdgroup.com/topic/brand) [Missions](https://blog.rkdgroup.com/topic/missions)
[Read More](https://blog.rkdgroup.com/study-missions-covid-donor-analysis-reveals-key-findings-for-road-ahead) OR SHARE THIS ARTICLE:
## [Study: Missions COVID Donor Analysis reveals key findings for road ahead](https://blog.rkdgroup.com/study-missions-covid-donor-analysis-reveals-key-findings-for-road-ahead)
In a year of so much hardship, I know many of us in the rescue mission worl...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [COVID-19](https://blog.rkdgroup.com/topic/covid-19) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Missions](https://blog.rkdgroup.com/topic/missions)
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## [How technology can help ‘fish’ for faith-based donors](https://blog.rkdgroup.com/how-technology-can-help-fish-for-faith-based-donors)
When Jesus first began his search for disciples, he met a pair of fishermen...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [Missions](https://blog.rkdgroup.com/topic/missions)
[Read More](https://blog.rkdgroup.com/ask-and-repeat-is-your-stewardship-model-flawed) OR SHARE THIS ARTICLE:
## [Ask and repeat: Is your stewardship model flawed?](https://blog.rkdgroup.com/ask-and-repeat-is-your-stewardship-model-flawed)
Since I began my fundraising career more than 20 years ago, the holiday sea...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [Donor Retention](https://blog.rkdgroup.com/topic/donor-retention) [Stewardship](https://blog.rkdgroup.com/topic/stewardship)
[Read More](https://blog.rkdgroup.com/how-missions-are-transforming-their-brands) OR SHARE THIS ARTICLE:
## [How missions are transforming their brands](https://blog.rkdgroup.com/how-missions-are-transforming-their-brands)
The COVID-19 pandemic and economic crisis impacted us all, but those experi...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [Brand](https://blog.rkdgroup.com/topic/brand) [Missions](https://blog.rkdgroup.com/topic/missions)
[Read More](https://blog.rkdgroup.com/3-ways-rescue-missions-can-prepare-for-an-economic-downturn) OR SHARE THIS ARTICLE:
## [3 ways rescue missions can prepare for an economic downturn](https://blog.rkdgroup.com/3-ways-rescue-missions-can-prepare-for-an-economic-downturn)
Across the United States, people experiencing homelessness are the most exp...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [COVID-19](https://blog.rkdgroup.com/topic/covid-19) [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Missions](https://blog.rkdgroup.com/topic/missions)
[Read More](https://blog.rkdgroup.com/changing-attitudes-toward-religion-are-impacting-faith-based-fundraising) OR SHARE THIS ARTICLE:
## [Changing attitudes toward religion are impacting faith-based fundraising](https://blog.rkdgroup.com/changing-attitudes-toward-religion-are-impacting-faith-based-fundraising)
Does it seem like you’re rowing against the waves trying to reach donors? D...
By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) | [Trends](https://blog.rkdgroup.com/topic/trends) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Missions](https://blog.rkdgroup.com/topic/missions)
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