For the past 30 years, Mario has led creative teams at top U.S. advertising agencies as well as international networks throughout Latin America. An expert in the direct-response arena, he has produced extensive award-winning work in TV, radio, print, direct mail, digital and social media.

A conceptual thinker who is highly strategic and results-driven, and a copywriter by trade (English and Spanish), his work for top advertisers such as AT&T, Procter & Gamble, Citibank, Ford, Verizon, and General Motors, among many others, has been recognized at prestigious local and international awards shows, including Cannes, London International Advertising Awards, New York Festivals, ADDYs, and the ECHOs.