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Mario Salman

Mario Salman

For the past 30 years, Mario has led creative teams at top U.S. advertising agencies as well as international networks throughout Latin America. An expert in the direct-response arena, he has produced extensive award-winning work in TV, radio, print, direct mail, digital and social media.

A conceptual thinker who is highly strategic and results-driven, and a copywriter by trade (English and Spanish), his work for top advertisers such as AT&T, Procter & Gamble, Citibank, Ford, Verizon, and General Motors, among many others, has been recognized at prestigious local and international awards shows, including Cannes, London International Advertising Awards, New York Festivals, ADDYs, and the ECHOs.

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Inclusive outreach: Examples of successful marketing to diverse communities

The United States is getting more diverse, and that means nonprofit organiz...

By |   Strategy Acquisition Creative
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More than a billboard: Integrating out-of-home advertising with digital direct response

We’re all familiar with out-of-home (OOH) advertising – billboards, signs, ...

By |   Digital Fundraising Creative

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