--- title: "Inclusive outreach: Examples of successful marketing to diverse communities" description: The U.S. is getting more diverse, and that means nonprofit organizations must adapt. Here are a few examples of multicultural and inclusive outreach. image: https://blog.rkdgroup.com/hubfs/0623multicultural.png --- [![](https://blog.rkdgroup.com/hs-fs/hubfs/210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png?width=157&name=210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png)](https://blog.rkdgroup.com) - [Solutions](https://rkdgroup.com/services/) - [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/) - [Monthly Giving](https://rkdgroup.com/services/monthly-giving/) - [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/) - [Personalization](https://rkdgroup.com/services/personalization/) - [Connectors](https://rkdgroup.com/services/connectors/) - [Machine Learning](https://rkdgroup.com/services/machine-learning/) - [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Causes](https://rkdgroup.com/causes/) - [Animal Care](https://rkdgroup.com/causes/animal-care/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/) - [Humanitarian](https://rkdgroup.com/causes/humanitarian/) - [Missions](https://rkdgroup.com/causes/missions/) - [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://rkdgroup.com/results?cat=acquisition) - [Digital](https://rkdgroup.com/results?cat=digital) - [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs) - [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics) - [Direct Mail](https://rkdgroup.com/results?cat=direct-mail) - [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy) - [Data Management](https://rkdgroup.com/results?cat=data-management) - [Media](https://rkdgroup.com/results?cat=media) - [Website Development](https://rkdgroup.com/results?cat=website-development) - [Resources](https://rkdgroup.com/insights/) - [Blog](https://blog.rkdgroup.com/) - [Benchmarks](https://info.rkdgroup.com/benchmarks) - [Webinars](https://info.rkdgroup.com/webinars) - [Ebooks + Research](https://info.rkdgroup.com/ebooks-research) - [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Field Guides](https://info.rkdgroup.com/field-guides) - [About Us](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Let's Chat](https://rkdgroup.com/lets-chat/) #### Subscribe to our blog ### Subscribe to Email Updates ## Featured Post   [RKD Group](https://blog.rkdgroup.com/author/rkd-group) ## [RKD Group Acquires Whiteboard](https://blog.rkdgroup.com/rkd-group-acquires-whiteboard) Premier Marketing Agency Bolsters Conceptual Creative Capabilities by Acquiring Award-Winning Agency PLANO, Texas, July 27, 2026 — Today, RKD Group, Nor\[...\] [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [RKD](https://blog.rkdgroup.com/topic/rkd) [Brand](https://blog.rkdgroup.com/topic/brand) [Read More](https://blog.rkdgroup.com/rkd-group-acquires-whiteboard)   [Shane Thornal](https://blog.rkdgroup.com/author/shane-thornal) ## [Why nonprofits must unite SEO, social and paid media in one strategy](https://blog.rkdgroup.com/why-nonprofits-must-unite-seo-social-and-paid-media-in-one-strategy) Someone at your organization “owns” paid media. Someone else—often younger and under resourced—runs the social accounts. A third person (or maybe no one\[...\] [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [SEO](https://blog.rkdgroup.com/topic/seo) [Digital Media](https://blog.rkdgroup.com/topic/digital-media) [Social Media](https://blog.rkdgroup.com/topic/social-media) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-nonprofits-must-unite-seo-social-and-paid-media-in-one-strategy) ## Recent Posts [Strategy](https://blog.rkdgroup.com/topic/strategy) [Acquisition](https://blog.rkdgroup.com/topic/acquisition) [Creative](https://blog.rkdgroup.com/topic/creative) # Inclusive outreach: Examples of successful marketing to diverse communities By [Mario Salman](https://blog.rkdgroup.com/author/mario-salman) The United States is getting more diverse, and that means nonprofit organizations must adapt their marketing and fundraising to reach more communities and cultures. [In the first part of this blog post](https://blog.rkdgroup.com/inclusive-outreach-build-a-multicultural-marketing-framework-for-donors), our digital strategy expert Jenn Thompson broke down the demographic changes that are happening across the U.S.—including race, ethnicity, language and age. She also shared some great strategies on how to create more inclusive messaging. In this post, I’ll share three examples of multicultural and inclusive outreach from for-profit organizations and three more from nonprofits. In each, you’ll see how a deep understanding of the community allows the organizations to have a conversation *with* the audience instead of simply talking *about* them. ## Coca-Cola reaches out to diverse audiences In 2014, Coca-Cola launched its "Share a Coke" campaign, which featured bottles with popular names on their bottles and cans from various ethnicities. ​The primary target audience of the campaign was Millennial teens, and [44% of this generation identifies as a racial or ethnic minority](https://www.pewresearch.org/social-trends/2016/06/27/1-demographic-trends-and-economic-well-being/) in the U.S. The campaign was hugely successful in engaging diverse audiences and increasing sales.​ In the end, [1.25 million more teens tried a Coke](https://www.mrs.org.uk/pdf/US_COCA_COLA_-_FINAL_TWO.pdf) during the summer of 2014 and sales rose 11% in the U.S. ![](https://blog.rkdgroup.com/hs-fs/hubfs/image-png-Jun-28-2023-03-48-27-7348-PM.png?width=580&height=725&name=image-png-Jun-28-2023-03-48-27-7348-PM.png) ## Procter & Gamble celebrates black women Procter & Gamble's "My Black is Beautiful" campaign aimed to empower Black women by celebrating their beauty and strength. The highlight of the campaign was [a powerful, Emmy-winning commercial](https://www.cnbc.com/2018/09/18/pg-wins-an-emmy-for-its-anti-racism-commercial-the-talk.html) called “The Talk,” which featured black mothers in different eras talking to their children about experiences of racism.   ## Airbnb promotes inclusivity In 2016, Airbnb received criticism from guests who felt they were discriminated against in trying to book their stays. Airbnb responded with their "We Accept" campaign to promote inclusivity and diversity. The campaign featured an open letter from Airbnb's CEO, highlighting the company's commitment to inclusivity and diversity. It also featured a wide social media blitz and [even an ad during the 2017 Super Bowl](https://medium.com/@l.gamble/breaking-down-airbnbs-weaccept-campaign-f4f46f6c640f). ![](https://blog.rkdgroup.com/hs-fs/hubfs/image-png-Jun-28-2023-03-50-25-7601-PM.png?width=570&height=572&name=image-png-Jun-28-2023-03-50-25-7601-PM.png) ## Food Bank For New York City empowers women Switching over to the nonprofit world, Food Bank For New York City launched its “Woman to Woman” campaign in 2016 as part of International Women’s Day & Women’s History Month. The aim was to highlight the difficult choices women and girls facing poverty have to make in paying for food or essentials. The campaign started with email fundraising focused on providing feminine hygiene products to women and girls, and it was a huge success. This has become an annual campaign for Food Bank For New York City, and it now includes a match campaign and a partnership with SHAPE + Health Women’s half-marathon. ![FBNYC-1](https://blog.rkdgroup.com/hs-fs/hubfs/FBNYC-1.png?width=750&height=348&name=FBNYC-1.png)   ## UNICEF reaches out to Muslims Any adult Muslim who owns wealth over a certain amount—[known as the Nisab](https://islamic-relief.org/nisab/)—must pay 2.5% of that wealth as Zakat. Eligible Muslims pay Zakat once a year, and it is due as soon as one lunar (Islamic) year has passed since meeting or exceeding the Nisab (certain amount of wealth). UNICEF Canada has used their understanding of the Muslim community to create specific programs and campaigns that ask for their financial support while complying with Zakat. ![](https://blog.rkdgroup.com/hs-fs/hubfs/image-png-Jun-28-2023-03-52-09-8895-PM.png?width=517&height=531&name=image-png-Jun-28-2023-03-52-09-8895-PM.png) ## North Texas Food Bank encourages Indian Americans to fight hunger HungerMitao is a volunteer-driven movement to raise awareness about hunger in the U.S. and to encourage the Indian American community to join the fight. The goal is to foster a spirit of “give where you live.” Each August—as Indian Americans celebrate India’s independence—the North Texas Food Bank invites the Indian American community to “wipe out hunger” (the translation of HungerMitao). ![](https://blog.rkdgroup.com/hs-fs/hubfs/image-png-Jun-28-2023-03-52-43-0849-PM.png?width=540&height=531&name=image-png-Jun-28-2023-03-52-43-0849-PM.png) As you can see in each example, the organization took the time to learn about their audiences and speak to them appropriately. The result is a stronger relationship with the people within these communities. The next step for nonprofits is to highlight the specific impact that the generosity of these diverse donors will have, especially in their community and culture. ### Related posts - [People-first language in food bank creative: Focus on humanity and compassion](https://blog.rkdgroup.com/people-first-language-in-food-bank-creative-focus-on-humanity-and-compassion) - [Ruth Rathblott thinks about ‘unhiding’ and building inclusive connections](https://blog.rkdgroup.com/ruth-rathblott-thinks-about-unhiding-and-building-inclusive-connections) - [Jennifer Powell thinks about equity, diversity and inclusion in fundraising](https://blog.rkdgroup.com/jennifer-powell-thinks-about-equity-diversity-and-inclusion-in-fundraising) ### [Mario Salman](https://blog.rkdgroup.com/author/mario-salman) For the past 30 years, Mario has led creative teams at top U.S. advertising agencies as well as international networks throughout Latin America. An expert in the direct-response arena, he has produced extensive award-winning work in TV, radio, print, direct mail, digital and social media. A conceptual thinker who is highly strategic and results-driven, and a copywriter by trade (English and Spanish), his work for top advertisers such as AT&T, Procter & Gamble, Citibank, Ford, Verizon, and General Motors, among many others, has been recognized at prestigious local and international awards shows, including Cannes, London International Advertising Awards, New York Festivals, ADDYs, and the ECHOs. 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