The art and science of naming mid-level donor programs
In the nonprofit fundraising world, the topic of naming conventions for mid...
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Ask any nonprofit development director, “How’s your direct mail program going?” and your answer will probably sound a bit like, “Well, we’re not bringin[...]
In the nonprofit fundraising world, the topic of naming conventions for mid...
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By Max Bunch | Trends Direct Mail Fundraising Multichannel Fundraising Mid-Major DonorsMany nonprofits have either neglected or mismanaged their mid-level donors....
By Max Bunch | Donor Retention Mid-Major Donors
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