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Rachel Stephenson Sheff thinks about what donors want


"Donors now more than ever want creative, strategic, fulfilling, educational experiences when they engage with the nonprofit. If you don’t put really thoughtful, careful, and strategic time into that, you’re just going to lose out in the long run.”

-Rachel Stephenson Sheff, Host of "What Donors Want"

In this Season 2 episode, Groupthinkers host Justin McCord chats with Rachel Stephenson Sheff, the host of the “What Donors Want” podcast. “What Donors Want” is a unique podcast because of its connection to individual, high-level, high-value donors.

Listen to learn more about:

  • Commonalities of humanity in donors
  • Opinions of major donors
  • The art of asking lighthearted questions

Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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