"Donors now more than ever want creative, strategic, fulfilling, educational experiences when they engage with the nonprofit. If you don’t put really thoughtful, careful, and strategic time into that, you’re just going to lose out in the long run.”
-Rachel Stephenson Sheff, Host of "What Donors Want"
In this Season 2 episode, Groupthinkers host Justin McCord chats with Rachel Stephenson Sheff, the host of the “What Donors Want” podcast. “What Donors Want” is a unique podcast because of its connection to individual, high-level, high-value donors.Listen to learn more about:
-Commonalities of humanity in donors
- Opinions of major donors
-The art of asking lighthearted questions
Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.