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Shannon McCracken, Max Bunch and Josh McQueen think about the end of 2020

“The great thing about donors is that in general they’re optimistic – because they give. Givers in general want things to be better, and they want to be part of things being better.”

-Max Bunch, Executive Vice President of RKD Group


In this super-sized episode of Groupthinkers, we sit down with CEO of The Nonprofit Alliance Shannon McCracken, Founder of McQueen, Mackin & Associates Josh McQueen and Executive Vice President of RKD Group Max Bunch to discuss our research on year-end donor sentiment. The group joins forces to review the science behind the survey methodology, share their thoughts on the findings and give insight on ways nonprofits can use the information during year-end.

What to think about:

  • Why generous people lean in during challenging times
  • How you can increase stewardship
  • Staying the course no matter what



Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 5, as we drop new episodes over the next few months.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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