How much do you know about animal welfare donors? Well, depending on when you last checked, you might be surprised at some of the demographic changes in the makeup of this group.
While animal welfare organizations didn’t see the same soar in new donors that food banks did in 2020, their programs still saw steady growth.
And as animal welfare organizations look beyond 2022, investing in things like digital programs and major donor expansion, it’s important to understand exactly who their donors are. Our RKD data experts analyzed more than 598,000 donors across 80 animal welfare organizations to understand demographic trends such as age, household size, income, education level, gender and marital status.
In the dashboard below, you can see what these donors look like today. If you’d like to dive a little deeper, we’ve compiled additional charts that compare animal welfare donors from 2020-21 to those from 2013-14, as well as a breakdown by animal welfare organization size.