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Amanda Wasson

Amanda Wasson

Amanda Wasson is Executive Vice President, Strategy and Innovation, at RKD Group. Her multidecade career began in offline fundraising, but soon she began applying her vision and entrepreneurial drive to launch RKD’s digital services in 2004.

Amanda is exceptional at navigating the alignment of channels, from mail to phone to connected device, to ensure that nonprofits execute a balanced omnichannel strategy. She and the RKD Digital team have a remarkable record of success helping organizations increase media reach, multiply fundraising and marketing revenue and grow digital and multichannel donors.

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How can nonprofits regain the trust of donors?

We’ve got a problem in nonprofit fundraising. A pretty big one.

By |   Fundraising Nonprofit Industry Stewardship Data & Analytics
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Better digital fundraising starts with crafting a better online experience

Digital fundraising is complicated.

By |   Digital Fundraising Donor Retention
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What Gen X’s giving behavior reveals about channel integration

Classically known as the “forgotten middle children,” Generation X has been...

By |   Trends Strategy Multichannel
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Data integration: See the full picture of your fundraising program

You’re probably tired of hearing about the importance of data integration. ...

By |   Data Privacy Multichannel Data & Analytics
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Welcome to the family, RKD Direct Point

Did you hear? RKD Group is welcoming a new member to our family! We are exc...

By |   Leadership RKD

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