---
title: RKD GroupThinkers Blog | Amanda Wasson
description: "Amanda Wasson is Executive Vice President, Client Partnership, at RKD Group. Her multidecade career began in offline fundraising, but soon she began applying her vision and entrepreneurial drive to launch RKD’s digital services in 2004. \n
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Amanda is exceptional at navigating the alignment of channels, from mail to phone to connected device, to ensure that nonprofits execute a balanced audience-first strategy. She has a remarkable record of success helping organizations increase media reach, multiply fundraising and marketing revenue and grow donors across channels."
---
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## Amanda Wasson
Amanda Wasson is Executive Vice President, Client Partnership, at RKD Group. Her multidecade career began in offline fundraising, but soon she began applying her vision and entrepreneurial drive to launch RKD’s digital services in 2004.
Amanda is exceptional at navigating the alignment of channels, from mail to phone to connected device, to ensure that nonprofits execute a balanced audience-first strategy. She has a remarkable record of success helping organizations increase media reach, multiply fundraising and marketing revenue and grow donors across channels.
## Featured Post
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
## Recent Posts
### Posts by Amanda Wasson
[Read More](https://blog.rkdgroup.com/embracing-audience-first-fundraising-a-strategic-shift-for-nonprofits) OR SHARE THIS ARTICLE:
## [Embracing audience-first fundraising: A strategic shift for nonprofits](https://blog.rkdgroup.com/embracing-audience-first-fundraising-a-strategic-shift-for-nonprofits)
In the ever-evolving landscape of nonprofit fundraising, it’s clear that th...
By [Amanda Wasson](https://blog.rkdgroup.com/author/amanda-wasson) | [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Humanitarian Action](https://blog.rkdgroup.com/topic/humanitarian-action)
[Read More](https://blog.rkdgroup.com/how-can-nonprofits-regain-the-trust-of-donors) OR SHARE THIS ARTICLE:
## [How can nonprofits regain the trust of donors?](https://blog.rkdgroup.com/how-can-nonprofits-regain-the-trust-of-donors)
We’ve got a problem in nonprofit fundraising. A pretty big one.
By [Amanda Wasson](https://blog.rkdgroup.com/author/amanda-wasson) | [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Stewardship](https://blog.rkdgroup.com/topic/stewardship) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/better-digital-fundraising-starts-with-crafting-a-better-online-experience) OR SHARE THIS ARTICLE:
## [Better digital fundraising starts with crafting a better online experience](https://blog.rkdgroup.com/better-digital-fundraising-starts-with-crafting-a-better-online-experience)
Digital fundraising is complicated.
By [Amanda Wasson](https://blog.rkdgroup.com/author/amanda-wasson) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Donor Retention](https://blog.rkdgroup.com/topic/donor-retention)
[Read More](https://blog.rkdgroup.com/what-gen-xs-giving-behavior-reveals-about-channel-integration) OR SHARE THIS ARTICLE:
## [What Gen X’s giving behavior reveals about channel integration](https://blog.rkdgroup.com/what-gen-xs-giving-behavior-reveals-about-channel-integration)
Classically known as the “forgotten middle children,” Generation X has been...
By [Amanda Wasson](https://blog.rkdgroup.com/author/amanda-wasson) | [Trends](https://blog.rkdgroup.com/topic/trends) [Strategy](https://blog.rkdgroup.com/topic/strategy) [Multichannel](https://blog.rkdgroup.com/topic/multichannel)
[Read More](https://blog.rkdgroup.com/data-integration-see-the-full-picture-of-your-fundraising-program) OR SHARE THIS ARTICLE:
## [Data integration: See the full picture of your fundraising program](https://blog.rkdgroup.com/data-integration-see-the-full-picture-of-your-fundraising-program)
You’re probably tired of hearing about the importance of data integration. ...
By [Amanda Wasson](https://blog.rkdgroup.com/author/amanda-wasson) | [Data Privacy](https://blog.rkdgroup.com/topic/data-privacy) [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/welcome-to-the-family-rkd-direct-point) OR SHARE THIS ARTICLE:
## [Welcome to the family, RKD Direct Point](https://blog.rkdgroup.com/welcome-to-the-family-rkd-direct-point)
Did you hear? RKD Group is welcoming a new member to our family! We are exc...
By [Amanda Wasson](https://blog.rkdgroup.com/author/amanda-wasson) | [Leadership](https://blog.rkdgroup.com/topic/leadership) [RKD](https://blog.rkdgroup.com/topic/rkd)
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