Amanda Wasson is Executive Vice President, Strategy and Innovation, at RKD Group. Her multidecade career began in offline fundraising, but soon she began applying her vision and entrepreneurial drive to launch RKD’s digital services in 2004.

Amanda is exceptional at navigating the alignment of channels, from mail to phone to connected device, to ensure that nonprofits execute a balanced omnichannel strategy. She and the RKD Digital team have a remarkable record of success helping organizations increase media reach, multiply fundraising and marketing revenue and grow digital and multichannel donors.