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Justin McCord

Justin McCord

Justin McCord is the Chief of Staff & EVP, Solutions at RKD Group. Justin oversees RKD’s solutions and delivery capabilities, including digital, direct mail, creative, technology, campaign management and consulting. He hosts the award-winning RKD Group: Thinkers podcast and is on the DMAW Board of Directors. He is also a regular speaker and contributor to nonprofit marketing events, helping shine a light on current issues and progressive strategies to align channels and improve connection.

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FEP report: December slide continues in 2019

The Fundraising Effectiveness Project just released their Quarterly Fundrai...

By |   Donor Retention Multichannel Fundraising Leadership Nonprofit Industry Data & Analytics
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Field of Dreams report reveals need for digital commitment, now

A recently released report, produced by Wiland, The NonProfit Times and The...

By |   Trends Digital Fundraising Strategy Digital Media
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5 Ways to Build a Stronger Donor Connection

46% of donors report that a lack of connection would cause them to give les...

By |   Optimization Digital Fundraising Strategy Donor Lifecycle Donor Retention User Experience Cultivation
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What Happened to Giving in December 2018?

Throughout 2018, giving trends were positive. Then came December and a surp...

By |   Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End Giving
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The rise of meaningfulness and cause marketing

Have you ever found yourself pausing and asking, “What’s my purpose?”

By |   Strategy Brand
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8 Digital Trends for 2019

With the turn of each calendar year, digital marketers must evaluate what’s...

By |   Trends Optimization Digital Fundraising Nonprofit Industry
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Pennies Report Gets it Wrong, Again

The New York Attorney General’s office recently released a report ostensibl...

By |   Nonprofit Industry
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Is your nonprofit a target for a fraud attack?

More and more nonprofits are reporting security breaches in their digital m...

By |   Data Privacy Digital Fundraising Donation Pages
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Say Goodbye to Email Appends

RKD Group is no longer providing email append services to our clients. In o...

By |   Digital Fundraising Attribution GDPR Email
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Fear & Loathing and the 2018 Tax Law

Nonprofit development departments are nervous, and for good reason. Fundrai...

By |   Trends Digital Fundraising Direct Mail Fundraising Nonprofit Industry

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