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Justin McCord

Justin McCord

Justin McCord is the Vice President of SMarketing at RKD Group, leading the sales and marketing teams. Justin oversees brand management, business development and content marketing for RKD, and he hosts the award-winning Groupthinkers podcast. He is also a regular speaker and contributor to nonprofit marketing events, helping shine a light on current issues and progressive strategies to align channels and improve connection.

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Gen X is ready to be the next great giving generation

Generation X can no longer be ignored by nonprofits. In fact—propelled by t...

By |   Trends Strategy Multichannel Fundraising Data & Analytics
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How Tiltify is making livestream fundraising more accessible

In this special Groupthinkers interview, I had the opportunity to sit down ...

By |   COVID-19 Mid-Major Donors Events
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Using livestream fundraising to replace events

As creatures of habit, many of us are still trying to wrap our heads around...

By |   COVID-19 Mid-Major Donors Events
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Fundraising 2020: What are the latest trends?

Amid all the year-end giving and holiday celebrations, the new year is also...

By |   Trends Nonprofit Industry
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Year-end giving: Multichannel fundraising is here to stay

For more than a century, the last two months of the year has been associate...

By |   Multichannel Fundraising Leadership Year-End Giving
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FEP report: December slide continues in 2019

The Fundraising Effectiveness Project just released their Quarterly Fundrai...

By |   Donor Retention Multichannel Fundraising Leadership Nonprofit Industry Data & Analytics
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Field of Dreams report reveals need for digital commitment, now

A recently released report, produced by Wiland, The NonProfit Times and The...

By |   Trends Digital Fundraising Strategy Digital Media
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5 Ways to Build a Stronger Donor Connection

46% of donors report that a lack of connection would cause them to give les...

By |   Optimization Digital Fundraising Strategy Donor Lifecycle Donor Retention User Experience Cultivation
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What Happened to Giving in December 2018?

Throughout 2018, giving trends were positive. Then came December and a surp...

By |   Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End Giving
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The rise of meaningfulness and cause marketing

Have you ever found yourself pausing and asking, “What’s my purpose?”

By |   Strategy Brand

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