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Tim Kersten

Tim Kersten

Widely regarded as one of the nation’s top direct response fundraising, strategic and creative talents, Tim Kersten brings more than 40 years of experience to his role as CEO of RKD Group. Prior to joining RKD, he served as Chief Creative Officer and Executive Creative Director at two national advertising agencies and ran his own successful direct response fundraising consultancy for nearly 25 years.

Some of the nation’s largest and most respected nonprofit organizations that have benefited from Tim’s insightful and persuasive communication strategies include the Smithsonian Institution, American Red Cross, The Salvation Army, National Park Foundation, Covenant House, and dozens of others. Tim’s work has been recognized by his receipt of four Direct Marketing Association Echo Awards (gold, leader and two silver from 1986 to 2010) and a prestigious International Caples Award (2010).

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Posts by Tim Kersten

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How nonprofits can navigate the global supply chain crisis

Brace yourself for a hard truth: The next few months are going to be a bump...

By |   Direct Mail Fundraising Nonprofit Industry
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Changes might help USPS, but they’ll hurt nonprofits

The nonprofit industry accounts for 10 percent of all mail volume in the U....

By |   Direct Mail Fundraising Nonprofit Industry Postal Service
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What a year! What did we learn in fundraising?

Life’s most valuable lessons are often learned in the crucible of hardship.

By |   Trends Fundraising
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COVID at 6 months: Where is nonprofit fundraising heading?

Can you believe it has been six months?

By |   COVID-19 Nonprofit Industry
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Why cutting acquisition is a terrible idea

After 43 years in direct-response fundraising there’s one thing I will neve...

By |   COVID-19 Direct Mail Fundraising Acquisition
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How nonprofits are earning back trust during COVID-19 crisis

Embezzlement crimes. Transparency issues. Lavish spending.

By |   COVID-19 Nonprofit Industry
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Economic stimulus package provides help for nonprofits

For decades, nonprofit organizations have stepped in admirably to help fill...

By |   COVID-19 Nonprofit Industry
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How should nonprofits handle fundraising during coronavirus pandemic?

All of us are concerned about the impact of the COVID-19 pandemic. On a per...

By |   Trends COVID-19 Multichannel Nonprofit Industry
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Tax law and charitable giving: What the experts missed

Chicken Little was wrong once again.

By |   Digital Fundraising Nonprofit Industry
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Survey emphasizes need for a robust mid-level program

If you glanced at a recent headline at The Chronicle of Philanthropy, you m...

By |   Donor Retention Mid-Major Donors Nonprofit Industry

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