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International Women's Day: Celebrating Female Leadership

In honor of International Women’s Day, we are celebrating the exemplary gro...

By |   RKD
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6 tips for effective email appeals

Fundraising appeal emails, or eAppeals, are essential to any nonprofit’s di...

By |   Optimization Digital Fundraising Conversion Email Cultivation
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How Recent Changes to Facebook Impact Nonprofits

Nonprofit fundraisers and marketers need to sharpen their digital strategy ...

By |   Digital Fundraising Facebook Digital Media Social Media
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8 Digital Trends in 2018

“How are we going to hit our aggressive goals this year?”

By |   Trends Digital Fundraising Nonprofit Industry
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Google Ad Grants policy change adds minimum CTR

In 2019, Google announced one of the biggest Ad Grants policy changes we ha...

By |   Google Grant Management Digital Fundraising Digital Media
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Developing a mid-level donor program

Many nonprofits have either neglected or mismanaged their mid-level donors....

By |   Donor Retention Mid-Major Donors
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Are annual plans killing your online fundraising?

In general, it’s good to outline a year of planned fundraising campaigns an...

By |   Optimization Digital Fundraising Email Cultivation
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Google Grant cheat sheet for getting started

Who Qualifies

By |   Google Grant Management Digital Fundraising Digital Media
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Your fundraising game plan for winning with mobile

People don’t "go online" anymore — we are all wired in. In fact, analytics ...

By |   Digital Media Mobile
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Google Grant: Troubleshooting common problems

When you first get $10,000 in Google Grant advertising credits, you’re goin...

By |   Google Grant Management Optimization Digital Fundraising Conversion Digital Media

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