Optimize your acquisition program for the road ahead
We’ve stressed the importance of staying the course despite evidence of an ...
Jeff Shuck and Jennifer Mulholland are co-authors of “Leading with Light” and principals at Plenty Consulting. Experts in conscious leadership and busin[...]
The landscape of nonprofit fundraising is currently undergoing a radical transformation. You may not see it in your day-to-day work, but I bet you can f[...]
We’ve stressed the importance of staying the course despite evidence of an ...
By Anne Lobban | Direct Mail Fundraising AcquisitionAfter 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationFewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...
By Max Bunch | Donor Retention Stewardship Acquisition Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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