Using data to guide you through the pathway of acquisition
As Abraham Lincoln said, “The best way to predict the future is to create i...
A fair warning: We’re about to get a bit technical.
Direct mail acquisition has faced a bumpy road over the last several years.
As Abraham Lincoln said, “The best way to predict the future is to create i...
By Thalamus "T" Hill | COVID-19 Acquisition Data & AnalyticsCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Anne Lobban | Direct Mail Fundraising AcquisitionWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Lobban | Direct Mail Fundraising AcquisitionAfter 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationFewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...
By Max Bunch | Donor Retention Stewardship Acquisition Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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