The true color of whitemail for fundraising
Nonprofit organizations appreciate donations that come in all shapes and si...
GivingTuesday’s latest analysis on “The Perception Effect” confirms something many in the nonprofit space have probably felt firsthand: When people see [...]
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
Nonprofit organizations appreciate donations that come in all shapes and si...
By George Zhang | Direct Mail Fundraising Stewardship AcquisitionFor nonprofit organizations, nothing makes an impact on people quite like v...
By Duke Smith | DRTV Acquisition CultivationAs Abraham Lincoln said, “The best way to predict the future is to create i...
By Thalamus "T" Hill | COVID-19 Acquisition Data & AnalyticsCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Anne Lobban | Direct Mail Fundraising AcquisitionWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Lobban | Direct Mail Fundraising AcquisitionAfter 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationFewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...
By Max Bunch | Donor Retention Stewardship Acquisition Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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