Why the donor lifecycle matters
Fewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...
Looking back at 2025, charitable organizations navigated a year shaped by economic pressure, policy shifts and evolving donor behavior. It was a year th[...]
Fewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...
By Max Bunch | Donor Retention Stewardship Acquisition CultivationNonprofits have 60 days to get a second gift. If you accomplish this tall t...
By Max Bunch | Strategy Donor Lifecycle Donor Retention Stewardship CultivationThe donor lifecycle is a lens on your donor database that allows you to vie...
By Max Bunch | Donor Lifecycle Donor Retention Stewardship CultivationThis is no secret: Siloed direct mail and digital fundraising to retain don...
By Jarred Schremmer | Donor Retention Multichannel Fundraising Stewardship Digital MediaMany nonprofits have either neglected or mismanaged their mid-level donors....
By Max Bunch | Donor Retention Mid-Major Donors
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