Blogs on Donor Retention

Five Tips for a Second Gift

Nonprofits have 60 days to get a second gift. If you accomplish this tall t...

By Max Bunch |   Strategy Donor Lifecycle Donor Retention Stewardship Cultivation

Why you need to change your approach to multiyear donors

The donor lifecycle is a lens on your donor database that allows you to vie...

By Max Bunch |   Donor Lifecycle Donor Retention Stewardship Cultivation

Digital media: Multichannel renewal found here

This is no secret: Siloed direct mail and digital fundraising to retain don...

By Jarred Schremmer |   Donor Retention Multichannel Fundraising Stewardship Digital Media

Developing a mid-level donor program

Many nonprofits have either neglected or mismanaged their mid-level donors....

By Max Bunch |   Donor Retention Mid-Major Donors