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Blogs on Donor Retention

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What Happened to Giving in December 2018?

Throughout 2018, giving trends were positive. Then came December and a surp...

By |   Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End Giving
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Why the donor lifecycle matters

Fewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...

By |   Donor Retention Stewardship Acquisition Cultivation
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Five Tips for a Second Gift

Nonprofits have 60 days to get a second gift. If you accomplish this tall t...

By |   Strategy Donor Lifecycle Donor Retention Stewardship Cultivation
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Why you need to change your approach to multiyear donors

The donor lifecycle is a lens on your donor database that allows you to vie...

By |   Donor Lifecycle Donor Retention Stewardship Cultivation
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Digital media: Multichannel renewal found here

This is no secret: Siloed direct mail and digital fundraising to retain don...

By |   Donor Retention Multichannel Fundraising Stewardship Digital Media
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Developing a mid-level donor program

Many nonprofits have either neglected or mismanaged their mid-level donors....

By |   Donor Retention Mid-Major Donors

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