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Blogs on Donor Retention

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Have you checked your donor database lately?

As you begin preparations for January’s direct mail appeals, now is the per...

By |   Donor Retention Direct Mail Fundraising Data & Analytics
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FEP report: December slide continues in 2019

The Fundraising Effectiveness Project just released their Quarterly Fundrai...

By |   Donor Retention Multichannel Fundraising Leadership Nonprofit Industry Data & Analytics
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5 Ways to Build a Stronger Donor Connection

46% of donors report that a lack of connection would cause them to give les...

By |   Optimization Digital Fundraising Strategy Donor Lifecycle Donor Retention User Experience Cultivation
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The Thank You Challenge

Recently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...

By |   Strategy Donor Lifecycle Donor Retention Multichannel User Experience
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What Happened to Giving in December 2018?

Throughout 2018, giving trends were positive. Then came December and a surp...

By |   Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End Giving
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Why the donor lifecycle matters

Fewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...

By |   Donor Retention Stewardship Acquisition Cultivation
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Five Tips for a Second Gift

Nonprofits have 60 days to get a second gift. If you accomplish this tall t...

By |   Strategy Donor Lifecycle Donor Retention Stewardship Cultivation
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Why you need to change your approach to multiyear donors

The donor lifecycle is a lens on your donor database that allows you to vie...

By |   Donor Lifecycle Donor Retention Stewardship Cultivation
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Digital media: Multichannel renewal found here

This is no secret: Siloed direct mail and digital fundraising to retain don...

By |   Donor Retention Multichannel Fundraising Stewardship Digital Media
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Developing a mid-level donor program

Many nonprofits have either neglected or mismanaged their mid-level donors....

By |   Donor Retention Mid-Major Donors

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