Have you checked your donor database lately?
As you begin preparations for January’s direct mail appeals, now is the per...
As we step into 2025, now is an ideal time to reflect on the highs and learnings from the last year. The holiday season remains a critical period for no[...]
In 2024 I selected the word “realize” as my word of the year. I talked about it on LinkedIn.
As you begin preparations for January’s direct mail appeals, now is the per...
By Lynn Howes | Donor Retention Direct Mail Fundraising Data & AnalyticsThe Fundraising Effectiveness Project just released their Quarterly Fundrai...
By Justin McCord | Donor Retention Multichannel Fundraising Leadership Nonprofit Industry Data & Analytics46% of donors report that a lack of connection would cause them to give les...
By Justin McCord | Optimization Digital Fundraising Strategy Donor Lifecycle Donor Retention User Experience CultivationRecently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...
By Andrew Laudano | Strategy Donor Lifecycle Donor Retention Multichannel User ExperienceThroughout 2018, giving trends were positive. Then came December and a surp...
By Justin McCord | Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End GivingFewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...
By Max Bunch | Donor Retention Stewardship Acquisition CultivationNonprofits have 60 days to get a second gift. If you accomplish this tall t...
By Max Bunch | Strategy Donor Lifecycle Donor Retention Stewardship CultivationThe donor lifecycle is a lens on your donor database that allows you to vie...
By Max Bunch | Donor Lifecycle Donor Retention Stewardship CultivationThis is no secret: Siloed direct mail and digital fundraising to retain don...
By Jarred Schremmer | Donor Retention Multichannel Fundraising Stewardship Digital MediaMany nonprofits have either neglected or mismanaged their mid-level donors....
By Max Bunch | Donor Retention Mid-Major DonorsRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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