Direct mail: The power of your offer
Why are you writing to me today?
For nonprofits, the path between a donor’s question and your mission’s answer is changing fast. Search engines—once reliable funnels of traffic to your [...]
As we move through the third quarter of 2025, the economic landscape remains complex. The good news is that donors (especially those with higher incomes[...]
Why are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationYour digital fundraising growth is directly tied to the effectiveness of yo...
By RKD Group | Optimization Digital Fundraising Conversion Donation PagesFundraising appeal emails, or eAppeals, are essential to any nonprofit’s di...
By Jenn Thompson | Optimization Digital Fundraising Conversion Email CultivationIn general, it’s good to outline a year of planned fundraising campaigns an...
By Jenn Thompson | Optimization Digital Fundraising Email CultivationWhen you first get $10,000 in Google Grant advertising credits, you’re goin...
By Jarred Schremmer | Google Grant Management Optimization Digital Fundraising Conversion Digital MediaRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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