Blogs on Creative

How to craft stories around your content

Missed our recent Fundraising Refreshments webinar on crafting stories arou...

Developing inclusive and effective messaging for your fundraising program

Missed our recent Fundraising Refreshments webinar on incorporating DEI pri...

Inclusive outreach: Examples of successful marketing to diverse communities

The United States is getting more diverse, and that means nonprofit organiz...

Inclusive outreach: Build a multicultural marketing framework for donors

Since its founding, the United States has often been referred to as a “melt...

Extending the story arc: How animal welfare organizations are sharing community impact

Through the years, animal welfare organizations have told moving stories of...

How to craft offers that move donors to give

Have you ever seen the episode of Seinfeld where George invents a charity c...

Why animal welfare organizations are embracing program-driven language

As I shared in my 2023 Animal Welfare Benchmark blog, there’s a shift in mi...

People-first language in food bank creative: Focus on humanity and compassion

If you’re a food bank fundraiser, “people-first language” and DEI principle...

Performance creative: We’re all just guessing until we test

“You’re probably wrong.”

Bot or not: Can you tell if fundraising copy was written by ChatGPT?