Blogs on Creative

Inclusive outreach: Build a multicultural marketing framework for donors

Since its founding, the United States has often been referred to as a “melt...

Extending the story arc: How animal welfare organizations are sharing community impact

Through the years, animal welfare organizations have told moving stories of...

How to craft offers that move donors to give

Have you ever seen the episode of Seinfeld where George invents a charity c...

5 ways food banks are incorporating DEI into their creative

Over the last few years, many food banks have made a conscious effort to ad...

Why animal welfare organizations are embracing program-driven language

As I shared in my 2023 Animal Welfare Benchmark blog, there’s a shift in mi...

People-first language in food bank creative: Focus on humanity and compassion

If you’re a food bank fundraiser, “people-first language” and DEI principle...

Performance creative: We’re all just guessing until we test

“You’re probably wrong.”

Bot or not: Can you tell if fundraising copy was written by ChatGPT?

It's time for missions to focus on content as much as offer

We’ve written before about how rescue missions are transforming their brand...

Are you speaking to your donors’ hearts?

By now, you’ve probably had a chance to read our recent study, “Listen Up: ...