Blogs on Creative

People-first language in food bank creative: Focus on humanity and compassion

If you’re a food bank fundraiser, “people-first language” and DEI principle...

Performance creative: We’re all just guessing until we test

“You’re probably wrong.”

Bot or not: Can you tell if fundraising copy was written by ChatGPT?

It's time for missions to focus on content as much as offer

We’ve written before about how rescue missions are transforming their brand...

Are you speaking to your donors’ hearts?

By now, you’ve probably had a chance to read our recent study, “Listen Up: ...

Erin Albitz thinks about tapping into donors’ feelings through creative

Listen now

How to incorporate people-first language into fundraising

Missed our recent Fundraising Refreshments webinar on people-first language...

12 donation page designs you’ll want to copy

Donation page design is both science and art. We’ve seen small design chang...

It’s time to make video a priority in your nonprofit’s advertising strategy

In the fundraising space, emotionally connecting with donors and prospects ...

More than a billboard: Integrating out-of-home advertising with digital direct response

We’re all familiar with out-of-home (OOH) advertising – billboards, signs, ...