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Karla Baldelli

Karla Baldelli

Karla is an elite nonprofit fundraising executive with a 25-year career in mid-level and distinguished donor fundraising, engagement and stewardship for major nonprofits. Her experience includes transformational roles with JDRF, Coast Guard Foundation, American Heart Association, Arthritis Foundation, The Salvation Army and Susan G. Komen for the Cure. While at the American Heart Association, Karla built the first-ever mega-donor event, Honored Guest Day.  She designed the campaign architecture for the $100 million Mission Lifeline Campaign and conceived the AHA’s National Giving Society, Cor Vitae.

Karla brings strong leadership and strategic counsel for thoughtful, year-round donor experience strategies integrated throughout campaigns and giving channels. Her expertise is changing the culture of major donor programs, including educating staff with her proprietary training, the Power of the Donor Experience.  Since coming to RKD, she has implemented a holistic program - leading with data insights and centered on the donor experience and organizational execution - that results in more inspired giving and increased revenue.   

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Posts by Karla Baldelli

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Virtual events: Building a hybrid event model

Galas. Walkathons. Major donor stewardship events.

By |   Mid-Major Donors Events
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Virtual events: What nonprofits need to know to get started

The COVID-19 pandemic has forced nonprofit organizations to adapt their app...

By |   COVID-19 Mid-Major Donors Events
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Why nonprofits should jump into virtual events now

We’ve seen seismic shifts in the way nonprofit organizations operate during...

By |   COVID-19 Mid-Major Donors Events
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Relationship fundraising is stronger than social events

The coronavirus pandemic has delivered a double-whammy effect to many nonpr...

By |   COVID-19 Nonprofit Industry Events
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Wellness calls: Check on your nonprofit’s supporters

We are currently in the midst of unprecedented times in the history of our ...

By |   COVID-19 Mid-Major Donors Stewardship
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Coronavirus event postponements mean nonprofits must adapt

COVID-19 has arrived in America. This novel coronavirus has sparked a globa...

By |   Trends COVID-19 Nonprofit Industry Events
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Stewardship cheat sheet for building relationships with mid-level donors

Buried within the wealth of information in the 2022 Q4 Fundraising Effectiv...

By |   Strategy Donor Retention Mid-Major Donors
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Mid-level donors: The key to your fundraising future

You may be hesitant to admit it, but you know the truth: The world of chari...

By |   Donor Lifecycle Multichannel Mid-Major Donors

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