Perception matters: What nonprofits can do with GivingTuesday’s new insights on community generosity
GivingTuesday’s latest analysis on “The Perception Effect” confirms somethi...
GivingTuesday’s latest analysis on “The Perception Effect” confirms something many in the nonprofit space have probably felt firsthand: When people see [...]
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
GivingTuesday’s latest analysis on “The Perception Effect” confirms somethi...
By Glenn McKinney | Trends Nonprofit Industry Acquisition Giving TuesdayFor The Salvation Army, “Doing the Most Good” happens one community at a ti...
By Andrew Laudano | Multichannel The Salvation ArmyIn this episode of “RKD Group: Thinkers,” we sit down with Mike Esposito—fu...
By RKD Group | Podcast FundraisingEvery touchpoint with donors should reinforce their identity as part of you...
By Lisa Rossi | Nonprofit Industry Year-End GivingEvery nonprofit dreams of loyal, long-term supporters—the kind of donors wh...
By Kristen McCool | Strategy Donor RetentionLet’s face it: Fundraising isn’t exactly on the cutting edge of innovation....
By Shane Thornal | Direct Mail Fundraising Digital MediaThat statement has raised eyebrows in recent conversations I’ve had with ou...
By Chris Weiland | Fundraising BrandWe’re excited to relaunch our podcast, RKD Group: Chat, now hosted by Nipa ...
By RKD Group | Podcast Animal CareFundraising follows need. And with increasing 2025 needs, donors have respo...
By Carl Brenner | Data & Analytics Sustainer DonorsWe have found ourselves in a giving paradox: Americans are still generous, ...
By Lori Collins | Trends Data & AnalyticsRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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