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Engaging the next generation: Global nonprofits are reaching younger donors through their children

Let’s face it—every nonprofit wants to reach younger donors.

By |   Humanitarian Action
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What does the future of direct mail look like?

I love everything about direct response fundraising—from the way creative m...

By |   Direct Mail Fundraising
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Why animal welfare organizations are embracing program-driven language

As I shared in my 2023 Animal Welfare Benchmark blog, there’s a shift in mi...

By |   Animal Care Creative
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Emails that move you: The science of emotion in subject lines

Emotion drives charity.

By |   Digital Fundraising
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Jennifer Powell thinks about equity, diversity and inclusion in fundraising

By |   Podcast
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How rescue missions can spur major donor pipeline growth

A few years ago, we wrote about how a decline in religion was impacting cha...

By |   Mid-Major Donors Missions
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Peer-to-peer texting: A new way to reach donors

We’ve all gotten one of those annoying political texts that urge you to vot...

By |   Digital Fundraising Donor Retention
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Goodbye, LTV! Why LTN is the future of acquisition

Let’s be honest: New donor acquisition is tough.

By |   Acquisition Data & Analytics
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Commissioner Kenneth Hodder thinks about seeking to learn, not teach

By |   Podcast
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People-first language in food bank creative: Focus on humanity and compassion

If you’re a food bank fundraiser, “people-first language” and DEI principle...

By |   Food Banks Creative

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