Emails that move you: The science of emotion in subject lines
Emotion drives charity.
Traditionally, summer has become a slower time for organizations that depend on fundraising. People are often on vacation, students are out of school, a[...]
At this year’s Google I/O, AI stole the spotlight—with major updates that will reshape how users search, how ads are delivered and how marketers measure[...]
Emotion drives charity.
By Jenn Thompson | Digital FundraisingA few years ago, we wrote about how a decline in religion was impacting cha...
By Karla Baldelli | Mid-Major Donors MissionsWe’ve all gotten one of those annoying political texts that urge you to vot...
By Hayley Simpson | Digital Fundraising Donor RetentionLet’s be honest: New donor acquisition is tough.
By RKD Group | Acquisition Data & AnalyticsIf you’re a food bank fundraiser, “people-first language” and DEI principle...
By Tonie Howard | Food Banks CreativeRKD just released our 2023 Animal Welfare Benchmark Report. Each year, this...
By David Miller | Trends Animal CareBy now, you’ve probably had a chance to review our 2023 Rescue Mission Benc...
By Heidi Riehl | Missions
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