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Jenn Thompson

Jenn Thompson

As Vice President of Digital Strategy at RKD Group, Jenn brings decades of experience working alongside nonprofits to create integrated digital strategies that lead to omnichannel growth and high-value donors. She has been with RKD since 2010, and she provides the digital plan of attack for dozens of nonprofit organizations.

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Take your digital fundraising from good to great on a limited budget

We live in a digital world. Email marketing, digital advertising and paid s...

By |   Digital Fundraising Email Cultivation
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Digital transformation: Building a program for the road ahead

When the COVID-19 pandemic began its rapid spread in 2020, nonprofit organi...

By |   Digital Fundraising COVID-19
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Food banks see record-breaking response on Giving Tuesday Now

For the last few months, the nonprofit community has been experiencing a sh...

By |   Digital Fundraising COVID-19 Food Banks Giving Tuesday
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Why you should create your own giving day

The COVID-19 pandemic has completely disrupted the social aspect of our soc...

By |   Digital Fundraising COVID-19 Cultivation
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Food banks, hospitals see increase in online donations during COVID-19

It’s been a few weeks since COVID-19 took the U.S. by storm. And as we all ...

By |   Digital Fundraising COVID-19 Food Banks
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Monthly giving programs are worth the effort

Need more proof that your nonprofit organization should be investing in a m...

By |   Digital Fundraising Donor Retention Stewardship Sustainer Donors
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30 digital do's for food banks

EMAIL DO's You’re sending emails, but are they reaching full potential? Tip...

By |   Trends Optimization Digital Fundraising Strategy Food Banks
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Fundraising and disaster relief: Government shutdown edition

The government shutdown began December 22, 2018 and started to leave a sign...

By |   Trends Optimization Digital Fundraising Strategy Food Banks Humanitarian Aid
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6 tips for effective email appeals

Fundraising appeal emails, or eAppeals, are essential to any nonprofit’s di...

By |   Optimization Digital Fundraising Conversion Email Cultivation
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Are annual plans killing your online fundraising?

In general, it’s good to outline a year of planned fundraising campaigns an...

By |   Optimization Digital Fundraising Email Cultivation

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