Rossi’s Roundup: Nonprofit news and insights from the start of 2023

My job—and my passion—is to help our clients navigate the ever-changing lan...

Engaging the next generation: Global nonprofits are reaching younger donors through their children

Let’s face it—every nonprofit wants to reach younger donors.

What does the future of direct mail look like?

I love everything about direct response fundraising—from the way creative m...

Why animal welfare organizations are embracing program-driven language

As I shared in my 2023 Animal Welfare Benchmark blog, there’s a shift in mi...

Emails that move you: The science of emotion in subject lines

Emotion drives charity.

Jennifer Powell thinks about equity, diversity and inclusion in fundraising

How rescue missions can spur major donor pipeline growth

A few years ago, we wrote about how a decline in religion was impacting cha...

Peer-to-peer texting: A new way to reach donors

We’ve all gotten one of those annoying political texts that urge you to vot...

Goodbye, LTV! Why LTN is the future of acquisition

Let’s be honest: New donor acquisition is tough.

Commissioner Kenneth Hodder thinks about seeking to learn, not teach