Website performance matters—and you’re probably failing at it

Is your nonprofit organization one of the many wondering why your organic s...

Carrie Rich thinks about investing in yourself to reach big goals

Optimize your hospital’s grateful patient program with these simple tips

Grateful patient programs are an important source of new donors for many ho...

Rossi’s Roundup: Nonprofit news and insights from the start of 2023

My job—and my passion—is to help our clients navigate the ever-changing lan...

Engaging the next generation: Global nonprofits are reaching younger donors through their children

Let’s face it—every nonprofit wants to reach younger donors.

What does the future of direct mail look like?

I love everything about direct response fundraising—from the way creative m...

Why animal welfare organizations are embracing program-driven language

As I shared in my 2023 Animal Welfare Benchmark blog, there’s a shift in mi...

Emails that move you: The science of emotion in subject lines

Emotion drives charity.

Jennifer Powell thinks about equity, diversity and inclusion in fundraising

How rescue missions can spur major donor pipeline growth

A few years ago, we wrote about how a decline in religion was impacting cha...