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Digital maturity: Measurement and messaging

Whether out of necessity or convenience (or both), the whole world went dig...

By |   Digital Fundraising Data & Analytics
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How Apple’s iOS 14 update will impact Facebook advertising

Facebook and Apple are going head-to-head as the fight to weigh consumer da...

By |   Digital Fundraising Facebook Digital Media
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2020 year in search: Nonprofit edition

Have you ever seen Google’s annual “Year in Search” report? If not, I encou...

By |   Google Grant Digital Fundraising Digital Media
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Andrea Howe and Karla Baldelli think about trust in relationships

“What if you go into a conversation saying: My goal is not to close. My goa...

By |   Podcast Mid-Major Donors
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The sprint to data-driven fundraising and marketing

So, you’re ready to use data to empower your fundraising and marketing deci...

By |   Data & Analytics
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What a year! What did we learn in fundraising?

Life’s most valuable lessons are often learned in the crucible of hardship.

By |   Trends Fundraising
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Ask and repeat: Is your stewardship model flawed?

Since I began my fundraising career more than 20 years ago, the holiday sea...

By |   Donor Retention Stewardship
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The benefits of a full-service marketing agency

Maybe I’m just in a holiday mindset, but browsing through a host of tech an...

By |   Multichannel Data & Analytics
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Virtual events: How to create an experience that transports donors from their homes

What comes to mind when you think of a virtual event?

By |   Mid-Major Donors Events
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Shannon McCracken, Max Bunch and Josh McQueen think about the end of 2020

“The great thing about donors is that in general they’re optimistic – becau...

By |   Podcast Year-End Giving

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