Google Ad Grants policy change adds minimum CTR
In 2019, Google announced one of the biggest Ad Grants policy changes we ha...
As we head into the heart of year-end giving season—GivingTuesday is on Dec. 3—now is an excellent time to check whether your donation forms are optimiz[...]
In the ever-evolving landscape of nonprofit fundraising, it’s clear that the traditional channel-first mindset is no longer sufficient. For too long, we[...]
In 2019, Google announced one of the biggest Ad Grants policy changes we ha...
By Ashley Walker | Google Grant Management Digital Fundraising Digital MediaIn general, it’s good to outline a year of planned fundraising campaigns an...
By Jenn Thompson | Optimization Digital Fundraising Email CultivationWhen you first get $10,000 in Google Grant advertising credits, you’re goin...
By Jarred Schremmer | Google Grant Management Optimization Digital Fundraising Conversion Digital Media
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