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Shane Thornal

Shane Thornal

Shane Thornal is an accomplished leader in the digital marketing landscape and currently serves as Senior Vice President, Digital Media at RKD Group. With deep expertise in media strategy, buying and operations, Shane brings a strategic and analytical approach to every campaign—asking the right questions, identifying opportunities and driving performance forward. A focused and highly dedicated professional, Shane excels at building and leading high-performing teams. He is known for his strong industry knowledge, his ability to motivate others and his instinct for pulling the right levers to maximize results. Shane is unwavering in his commitment to his clients’ goals and objectives. His drive, work ethic and strategic mindset ensure that he continuously pushes toward excellence—never resting until success is achieved.

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Co-targeting: The simple step your channels will thank you for

Let’s face it: Fundraising isn’t exactly on the cutting edge of innovation....

By |   Direct Mail Fundraising Digital Media
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4 digital media trends for nonprofits in 2021

Fundraising in a pandemic has taught us a lot of things. From the switch to...

By |   Trends Digital Media
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Using AI to lead digital media audience segmentation

Every year, a new shiny toy comes around that everyone jumps to integrate i...

By |   Conversion Digital Media
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COVID-19 provides nonprofits a rare opportunity for digital ads

The COVID-19 pandemic continues its slow spread across the U.S., and nonpro...

By |   Conversion COVID-19 Digital Media
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Coronavirus and fundraising: Adjusting your digital advertising strategy

The more we’re learning about this novel coronavirus sweeping the globe, th...

By |   Trends Conversion COVID-19 Digital Media
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Google is saying goodbye to third-party cookies

Google recently announced that it will be eliminating third-party cookies o...

By |   Digital Fundraising Digital Media
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New kids on the block: How to include young donors in your engagement strategy

Don’t write off young donors.

By |   Digital Fundraising Leadership Digital Media Social Media
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What’s the best marketing strategy for Google Ad Grants?

If you’re reading this, you’re probably already aware that Google offers no...

By |   Google Grant Management Digital Fundraising Digital Media
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Google Ad Grants New Account Enrollment and Policy Changes

Google just released updates on their enrollment process and campaign manag...

By |   Google Grant Management Digital Fundraising Digital Media
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The value of impressions & display advertising

HubSpot’s 2018 State of Inbound study noted some serious top marketing chal...

By |   Digital Fundraising Strategy Donor Lifecycle Digital Media Cultivation

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