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Ben Labay thinks about conversion optimization

“When you think about an optimization program, it’s all about solving probl...

By |   Podcast Conversion Strategy Data & Analytics
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Using data to guide you through the pathway of acquisition

As Abraham Lincoln said, “The best way to predict the future is to create i...

By |   COVID-19 Acquisition Data & Analytics
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Data integration: See the full picture of your fundraising program

You’re probably tired of hearing about the importance of data integration. ...

By |   Data Privacy Multichannel Data & Analytics
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Learn how one nonprofit converted disaster donors to their mission

For nonprofit organizations on the front lines of the COVID-19 pandemic – f...

By |   COVID-19 Multichannel Data & Analytics Humanitarian Aid
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Do you know the story your donor data is telling?

Numbers and charts, graphs and tables. People often think of data as strict...

By |   Donor Retention Multichannel Data & Analytics
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FEP Q3 Report: Jon Biedermann offers his thoughts

In the hustle and bustle of Giving Tuesday and the holiday season in genera...

By |   Donor Retention Nonprofit Industry Data & Analytics
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Have you checked your donor database lately?

As you begin preparations for January’s direct mail appeals, now is the per...

By |   Donor Retention Direct Mail Fundraising Data & Analytics
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FEP report: December slide continues in 2019

The Fundraising Effectiveness Project just released their Quarterly Fundrai...

By |   Donor Retention Multichannel Fundraising Leadership Nonprofit Industry Data & Analytics

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