Blogs on Digital Fundraising

2020 year in search: Nonprofit edition

Have you ever seen Google’s annual “Year in Search” report? If not, I encou...

Google Analytics 4: How nonprofits should handle the switch

By now you’ve probably heard the news of Google’s latest announcement.

Justin Wheeler thinks about agility in marketing

“Organizations have made this pivot in an almost seamless manner and it has...

The foundational principles of online fundraising

Everything is going digital these days, and fundraising is certainly no exc...

Nonprofits can use Google’s RSAs to optimize fundraising

Responsive search ads (RSAs) have been around for a couple of years now, bu...

Giving Tuesday: Setting your organization up for success

Year-end season is around the corner for nonprofits, and that means Giving ...

Digital innovations nonprofits can swipe from 2020 presidential campaigns

The 2020 presidential campaigns have been polarizing for many reasons. Beca...

SEO vs PPC: What’s the difference?

Most nonprofits have already bought in on the power of digital media as a f...

SEO: Looming Google changes mean nonprofits must act now

2020 election: Adjusting your nonprofit fundraising strategy

We have never seen a year quite like 2020. That’s putting it lightly.