Direct mail: The power of your offer
Why are you writing to me today?
Developing strong workplace relationships is never easy, but it’s essential to your food bank’s health and fundraising success. How exactly can you achi[...]
In the ever-evolving landscape of nonprofit fundraising, it’s clear that the traditional channel-first mindset is no longer sufficient. For too long, we[...]
Why are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationHubSpot’s 2018 State of Inbound study noted some serious top marketing chal...
By Shane Thornal | Digital Fundraising Strategy Donor Lifecycle Digital Media CultivationFewer than half of donors (42.6%) made repeat gifts to U.S. organizations i...
By Max Bunch | Donor Retention Stewardship Acquisition CultivationNonprofits have 60 days to get a second gift. If you accomplish this tall t...
By Max Bunch | Strategy Donor Lifecycle Donor Retention Stewardship CultivationThe donor lifecycle is a lens on your donor database that allows you to vie...
By Max Bunch | Donor Lifecycle Donor Retention Stewardship CultivationFundraising appeal emails, or eAppeals, are essential to any nonprofit’s di...
By Jenn Thompson | Optimization Digital Fundraising Conversion Email CultivationIn general, it’s good to outline a year of planned fundraising campaigns an...
By Jenn Thompson | Optimization Digital Fundraising Email Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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