Google Ad Grants New Account Enrollment and Policy Changes
Google just released updates on their enrollment process and campaign manag...
As we head into the heart of year-end giving season—GivingTuesday is on Dec. 3—now is an excellent time to check whether your donation forms are optimiz[...]
In the ever-evolving landscape of nonprofit fundraising, it’s clear that the traditional channel-first mindset is no longer sufficient. For too long, we[...]
Google just released updates on their enrollment process and campaign manag...
By Shane Thornal | Google Grant Management Digital Fundraising Digital MediaHubSpot’s 2018 State of Inbound study noted some serious top marketing chal...
By Shane Thornal | Digital Fundraising Strategy Donor Lifecycle Digital Media CultivationDigital display ads are effective, flexible, and a great way to target spec...
By Shane Thornal | Digital Fundraising Conversion Attribution Digital MediaThis is no secret: Siloed direct mail and digital fundraising to retain don...
By Jarred Schremmer | Donor Retention Multichannel Fundraising Stewardship Digital MediaNonprofit fundraisers and marketers need to sharpen their digital strategy ...
By Jarred Schremmer | Digital Fundraising Facebook Digital Media Social MediaIn 2019, Google announced one of the biggest Ad Grants policy changes we ha...
By Ashley Walker | Google Grant Management Digital Fundraising Digital MediaPeople don’t "go online" anymore — we are all wired in. In fact, analytics ...
By Jarred Schremmer | Digital Media MobileWhen you first get $10,000 in Google Grant advertising credits, you’re goin...
By Jarred Schremmer | Google Grant Management Optimization Digital Fundraising Conversion Digital Media
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