What Gen X’s giving behavior reveals about channel integration
Classically known as the “forgotten middle children,” Generation X has been...
Before making RKD Group my home, I spent my career in the nonprofit sector. That included leading marketing and annual giving at the University of Conne[...]
Charitable giving doesn’t happen in a single experience—with a few rare exceptions.
Classically known as the “forgotten middle children,” Generation X has been...
By Amanda Wasson | Trends Strategy MultichannelGeneration X can no longer be ignored by nonprofits. In fact—propelled by t...
By Justin McCord | Trends Strategy Multichannel Fundraising Data & AnalyticsMaybe I’m just in a holiday mindset, but browsing through a host of tech an...
By Cara Marinelli | Multichannel Data & AnalyticsDecember is close. And – in keeping with the overarching theme of 2020 – we...
By Andrew Laudano | Trends COVID-19 Multichannel Year-End GivingNonprofit organizations work so hard to bring in new donors. But what good ...
By Perry Moore | Donor Retention Multichannel StewardshipWe have never seen a year quite like 2020. That’s putting it lightly.
By Max Bunch | Digital Fundraising Multichannel ElectionWe can all agree that 2020 has been a challenging year on many levels for n...
By Tonie Howard | Trends COVID-19 Multichannel Food BanksThe arrival of COVID-19 in North America was marked by a series of event po...
By David Miller | COVID-19 Multichannel Fundraising Animal CareYou’re probably tired of hearing about the importance of data integration. ...
By Amanda Wasson | Data Privacy Multichannel Data & AnalyticsYou might be thinking that interest in gift catalogs fell off years ago, wi...
By Duke Smith | Direct Mail Fundraising Multichannel Gift CatalogRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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