The rise of meaningfulness and cause marketing
Have you ever found yourself pausing and asking, “What’s my purpose?”
For a long time, the fundraising conversation felt dominated by national nonprofits with massive donor files, big media budgets and coast-to-coast brand[...]
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
Have you ever found yourself pausing and asking, “What’s my purpose?”
By Justin McCord | Strategy BrandWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationHubSpot’s 2018 State of Inbound study noted some serious top marketing chal...
By Shane Thornal | Digital Fundraising Strategy Donor Lifecycle Digital Media CultivationNonprofits have 60 days to get a second gift. If you accomplish this tall t...
By Max Bunch | Strategy Donor Lifecycle Donor Retention Stewardship CultivationRKD’s Digital team spends a lot of time focused on user experience, or UX.
By Tim Kersten | Strategy Multichannel User Experience Nonprofit Industry
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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